20 Tips for 2020

20 Social Media Tips for 2020

1 - Keep your business and personal posts separate.  A few posts that show you have personality are great but if every second post is personal then your target market may get distracted and forget what you do for business.

2 - Build your list.  Posting to 20 people means that only 20 people will see your post - grow your list.

3 - Start a group - use your business name and start a group.

4 - Start a business page - use your business name to start a business page.

5 - Join other groups and review their guidelines.  Can you post tips and hints?  Can you post advertisments?

6 - Join other business pages, especially the ones of business friends who may help share your messages.

7 - When someone asks you to join their group or follow their business page - do it and then send them a private message "I followed your page, please consider following mine at https://www.facebook.com/FitForBusinessConsulting/ "

8 - Be helpful in 9 out of 10 posts.

9 - 10th post can be an advertisement.

10 - Use pictures and /or coloured backgrounds.

11 - Stay positive - if you always complain then you send out negative energy and people prefer to buy from people who are positive.  

12 - Be timely - if it is the holiday season then include that in your post.

13 - Try videos - they can be short and sweet - 2 minutes.  Whether it is a facebook live or a You Tube video link, they add extra energy and attract more viewers  to your post.

14 - like / comment / share - if you help your contacts share their information then they will help share your contact info once in awhile.

15 - Set up an event - you can set up a facebook event and you can invite your contacts to the event.  They will receive an email to the event but may not receive emails for individual posts.

16 - Post regularly - try to post daily.

17 - Post a link to your blog or newsletter articles.

18 - Be sure to remind people to go to your website and sign up for your newsletter.  If the social media site ever closes down you do not want to lose all of your contacts.

19 - Check the inbound messages in your account regularly in case you have a lead.  You can also send private messages to people who seem interested in your posts.

20 - Remember that social media is part of your marketing plan - not your whole marketing plan so you should still meet people in person, phone people and email people individually.  Consider getting a booth at a business tradeshow or a commuity event to introduce your business and use your social media accounts to stay connected and build your business relationships.

Fit For Business can take care of your social media accounts for you.  Call today to get our introductory social media services rates at $60 plus tax a month.

Cheryl Rankin

Business Consultant

Fit For Business

info@fitforbusiness.ca

647-287-0320 

 

Managing a Sales Team

Managing a Sales Team

It is great when you have more than one person selling for your business.  You can grow exponentially.  Once you have a team you need to manage them.

- set goals together - when the goals are set without their input then some salespeople will get frustrated and say that you set the goals too high
- give them what they need - do they need marketing materials in order to present your business professionally?
- train them - make sure they know the product / service - inside out and backwards (if it is a product that they can test  - personal training - then have them test it)
- review the marketing plan with them so they know what messages are being delivered to the prospects
- review the production / delivery of your product / service so that the sales team can make realistic promises ( it is bad when they promise delivery in 2 weeks and you always need 4 weeks)
- monitor / manage them - everyone should give daily / weekly / monthly reports to someone
- reports - some reports could be visible on the wall if everyone works from the same office
- rewards - talk to them to determine what rewards they want and what rewards will make them work to their best potential
- appreciate them - be sure to stop and talk to them and thank them (every day if possible)

To set up systems to manage your sales team, call Cheryl Rankin at Fit For Business 647-287-0320, info@fitforbusiness.ca.

Sales Training DVD - purchase this excellent tool as part of your training program for your sales team. "Shape Up Your Sales"

Fit For Business newsletter - send us an email and get our business tips sent directly to you.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Small Business Marketing

Small Business Marketing -

Knowing where your competition is marketing and what their message is -- is very important information that can make your marketing challenges easier.

1 - do a google search for your business product / service
2 - track what your competition promotes
3 - track what websites they are connected to - do they have business listings for free, do they have business listings they paid for or do they have articles that someone else posted for them?
4 - create your own marketing message
5 - know and remember your competition's message and have a comeback in case your prospect asks you about it
*** well your competition has a special promotion each month - why don't you?
*** your competition's price is lower - why is your price higher? (turn-around time, quality, guarantee)
6 - analyse where you message will get to your prospects
- very few seniors are on social media
- very few University students are reading the newspaper cover to cover
- are they ever meeting in a group
7 - implement your marketing plan and monitor how it does

To create a marketing action plan so that you can market with little or no money, call Cheryl at 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca