Infomercial / Elevator Pitch / Business Introduction
A 1 minute introduction to your business is mandatory for your business. Include the basics like your name, your business name, what do you do and what problem do you solve for your clients. Add in some special things like 1) why you are better than your competition, 2) why are you different than your competition (unique selling proposition) or 3) who is your target market.
Use your 1 minute to try to get the attention of your audience. Do not sell anything!
Most business owners should use the 1 minute to buy enough time from their audience to get a coffee meeting where they can do their sales pitch.
What impression do you want to leave your audience with? Now write your 1 minute to give that impression.
Practice your 1 minute so it is automatic.
If you need help with your 1 minute introduction, please call Cheryl at Fit For Business to book a phone consultation. She can be reached at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Showing posts with label small business networking. Show all posts
Showing posts with label small business networking. Show all posts
Thursday, February 19, 2009
Wednesday, April 16, 2008
Tradeshows
Tradeshow booths can be very expensive for a small business budget. Have you tried just attending the tradeshow? Recently I attended two tradeshows as an attendee and I made some great connections and came back with some hot leads.
Walk the tradeshow floor slowly. Say Hello to every booth worker / owner. I sugges entering every draw. If you think one booth is a possible client for you then ask them for more details about what they do. Hopefully you get a chance to introduce yourself but if you do not then end the conversation with "I would love to talk to you more about your products and maybe at that time I can tell you about mine" and hand them your business card.
Any incoming e-mails or phone calls from the vendors, I always thank them for their information and then send them mine. I have started some great business relationships this way.
Be sure to phone any of those leads within a week.
If you can not fit a tradeshow booth in your budget then squeeze in the admission price and go as an attendee.
Call me if you need some help deciding which tradeshows to attend.
Cheryl Rankin
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
Walk the tradeshow floor slowly. Say Hello to every booth worker / owner. I sugges entering every draw. If you think one booth is a possible client for you then ask them for more details about what they do. Hopefully you get a chance to introduce yourself but if you do not then end the conversation with "I would love to talk to you more about your products and maybe at that time I can tell you about mine" and hand them your business card.
Any incoming e-mails or phone calls from the vendors, I always thank them for their information and then send them mine. I have started some great business relationships this way.
Be sure to phone any of those leads within a week.
If you can not fit a tradeshow booth in your budget then squeeze in the admission price and go as an attendee.
Call me if you need some help deciding which tradeshows to attend.
Cheryl Rankin
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
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