Small Business Marketing

Small Business Marketing

 

Small business marketing is one of the main pieces to your business success.  It is extremely rare that your business is so special that you do not need to marketing.  Even small towns now have more than one accountant / bookkeeper and more than one pizza place and more than one car dealership that their residents have access to.  Everyone needs to market.

 

Marketing can be expemsive and unpredictable.  An advertisement in the newspaper may go unnoticed for months or a radio ad gets a low return rate.

 

Traditional marketing -

a) paying for advertising in newspapers, radio and TV

b) flyer distribution through the mail, newspapers and magazine inserts

c) word of mouth - network and make sure as many people know about your business as possible

d) referrals

e) events - have a booth at an event, participate in the event, create an event

f) direct mail to your current clients, past clients, prospects and then the general public

 

Online marketing -

a) e-newsletters

b) individual newsletters

c) social media - facebook, linked in, twitter through every day posts and comments

d) social media ads - pay for advertisements in these websites

e) online advertising - google ads

f) website

 

1 - know your target market before creating your marketing plan

2 - know how much a new client is worth

3 - know your budget

4 - create a flexible plan so that you can adjust based on your results (do not pay for / sign up for 1 year and have no changes possible)

5 - get busy and do it

6 - evaluate and then start your plan over again

 

To set up a marketing action plan for your small business in Mississauga or the Toronto area, let's meet in person for your consultation.  Other areas can meet over the phone.  Call Cheryl Rankin at 647-287-0320 or email info@fitforbusiness.ca to schedule your marketing action plan appointment.

 

Cheryl Rankin

Fit For Business

647-287-0320

info@fitforbusiness.ca

www.fitforbusiness.ca

 

Social media - waste of time for marketing?

Social Media Marketing is a waste of time!

Social media can be a huge time out of your day and it could be just a big waste of your efforts. 

Based on my observations and marketing experience - many business owners make the following mistakes -

1 - way too many personal updates that your clients do not want to know

2 - over sell - just posting advertisements and messages to buy from you
3 - post the same thing in every spot that they can so people who happen to follow them in multiple spots or are in some of the same groups get the same email 3 or 4 times in a row.
4 - always posting at the same time of day so the exact same people see your message
5 - posting topics that have nothing to do with your business or your target market -- just posting because they are neat quotes or pictures.
6 - using industry jargon that none of your target market understands
7 - no contact info in the profile so that people can easily contact you if they want to buy from you
8 - only spending time and effort online and not marketing anywhere else
9 - target market is never online and all messages are worded specifically for them
10 - trying to run the company from behind your computer

If you would like to ensure that your time and effort on social media is not a waste but a productive and useful piece of your marketing then contact Cheryl Rankin at 647-287-0320 to arrange for a consultation.

1 hour business consultation - $100 plus tax

1 hour  social media / phone consultation - $50 plus tax

Cheryl Rankin

Fit For Business
www.fitforbusiness.ca
647-287-0320
info@fitforbusiness.ca