Web-sites and SEO

Web-sites and SEO

Many people get very focused on SEO - search engine optimization.  Well if I send 1000 people to a store that is not ready to serve them then the store will not get any sales.  If I send 1000 people to your website - is it ready to help them or not?

Here is the check list that I use in my consultations when we review websites and decide whether or not they are ready for SEO.

1 - number of calls - does your website convert visitors into calls? (content related)

2 - will a stranger who visits your website ever call?  For some industries it is extremely rare for brand new contacts to follow through on calls.

3 - is there a safe next step for the website visitors?

            free review

            coffee
            sign up for newsletter
            articles or handouts
            templates (budget)
            workshop / seminar

4 - do the words and messages on your website match your target market?

5 - back links - the more back links the higher your ranking on search engines; backlinks that are on an all advertising type website are not as useful but still help a bit.  Use free business listings to help in this area.

6 - key words -- what do your prospects search?

7 - how many people are searching for you/your business?

 

To have your website reviewed and updates, call Cheryl Rankin, Fit For Business at 647-287-0320.

Google Ad Words

Google Ad Words

Trying to use pay per click can be like shooting darts in the dark if you do not do a bit of planning and track your results.

1 - confirm what services your business offers
2 - confirm what makes you better than the competition
3 - confirm who your target market is
4 - create a list of words / phrases that they would type into a search engine when they are looking for your type of service
5 - adding a defining word could decrease your cost for leads and make you stand out in a smaller list of suppliers
* fitness centre - large cost, large list of supplier and large list of leads
* women's fitness centre - lower cost, smaller list of supplier and more accurate list of leads
6 - create at least two different ads
7 - compare cost per click to the number of people offering that service -- it may be worth attracting a smaller list of leads but a much smaller list of suppliers
8 - try it

Track your results
1 - how many clicks did you pay for to get a phone call or email?
2 - what words / phrases got the best results for you?
3 - an ad with poor results should be shelved and not used
4 - an ad that gets results should be used again
5 - create a new ad

To work on your keywords for your website or google ad words, call Cheryl Rankin at 647-287-0320.

Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
6472-87-0320
info@fitforbusiness.ca

Links

Incoming links

To check how many incomng links you have -
go to google search - type links: leave a space and then type "www.yourweb-site name and the quotes on the other side.
links: "www.fitforbusiness.ca"

Paul Tobey mentioned this neat search during a presentation in Oakville.

If you are not sure how to get more incoming links - call us at 647-287-0320.

Cheryl Rankin
Fit For Business
http://www.fitforbusiness.ca/