Google Ad Words
Trying to use pay per click can be like shooting darts in the dark if you do not do a bit of planning and track your results.
1 - confirm what services your business offers
2 - confirm what makes you better than the competition
3 - confirm who your target market is
4 - create a list of words / phrases that they would type into a search engine when they are looking for your type of service
5 - adding a defining word could decrease your cost for leads and make you stand out in a smaller list of suppliers
* fitness centre - large cost, large list of supplier and large list of leads
* women's fitness centre - lower cost, smaller list of supplier and more accurate list of leads
6 - create at least two different ads
7 - compare cost per click to the number of people offering that service -- it may be worth attracting a smaller list of leads but a much smaller list of suppliers
8 - try it
Track your results
1 - how many clicks did you pay for to get a phone call or email?
2 - what words / phrases got the best results for you?
3 - an ad with poor results should be shelved and not used
4 - an ad that gets results should be used again
5 - create a new ad
To work on your keywords for your website or google ad words, call Cheryl Rankin at 647-287-0320.
Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
6472-87-0320
info@fitforbusiness.ca
