Booths / Events / Tradeshows

Do I get a booth at an event or tradeshow?

Marketing always comes back to your target market.  Will your target market be attending this event.

Here are some questions that will help you choose great events for your business:

1 - will my target market be attending this event?
2 - how many people are expected to walk through the event?
3 - is there a chance that I can have Revenue from the event that is at least 10 x the booth cost?
4 - other than sales, what are the benefits of attending this event?
5 - how much manpower does this event need and do I have it or do I have to pay for it?
6 - is your business the correct size for the event?  If you are a one person business and you have a booth at a national tradeshow you may look out of place; larger businesses may look out of place at evening business networking events. 
7 - is the timing right for your business to have more exposure?

Cheryl Rankin
Business Consultant
Fit For Business
www.fitforbusiness.ca
647-287-0320
info@fitforbusiness.ca

Create an event

Create an event - not sure how to generate some excitment for your business then consider creating an event. 
- have a sale for a day / week / month
- host a customer appreciation event
- have an open house
- create a larger event that other business owners come and invite their contacts (a fitness centre hosting a health fair)
- create a charity event that you are the main sponsor / organizer
It does not matter if you run your business from your home or an office; whether you sell products or services - you can create and event to generate some excitment for your business.

To get help creating your event, call Cheryl Rankin, Fit For Business at 647-287-0320.

Cheryl Rankin
Fit For Business
info@fitforbusiness.ca
www.fitforbusiness.ca
Twitter - fitforbusiness
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