Is the recession slowing down your business?
Be sure to adjust your marketing to suit the times and the changing needs of your clients.
- consider adjusting your target market
- can you package your product /service in a new way? Personal Training for golfers is still personal training but it is packaged differently
- can people pay in a new way? Buy 3 sessions and save.
- partner up with another business owner to get the word out
- try new communication methods (linkedin, blogs, newsletters, twitter,etc)
- can you sell something new to the same clients?
To get a marketing action plan for the recession - call Cheryl today at 647-287-0320.
Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
twitter (FitForBusiness)
info@fitforbusiness.ca
647-287-0320
Showing posts with label LInked In. Show all posts
Showing posts with label LInked In. Show all posts
Friday, July 17, 2009
Saturday, March 28, 2009
Social Media / Networking
Putting a new spin on networking -
Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.
5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.
Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.
This article was posted in the BDC newsletter for March 2009. To see the complete article -
Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.
5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.
Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.
This article was posted in the BDC newsletter for March 2009. To see the complete article -
http://www.bdc.ca/en/my_project/Projects/articles/social_media.htm?cookie%5Ftest=1
To get help including networking in your marketing plan, call Cheryl at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
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