Blogs, Newsletters & Email

Blogs, Newsletters & Email

We can communicate with potential clients and clients using a variety of online systems. Our marketing has expanded well beyond the traditional newspaper ads and posters.

E-mails - Usually emails are sent out indivdually. You should take the time to be polite and write like a business letter. Keep it short so that people will read it. Remember to tell everyone what you want them to do after they read your email.

Newsletters - you can still create and print a hardcopy (paper) version of your newsletter and distribute them to your contacts. You can also create emails that you will send a group. Be careful - you should blindcopy your group emails unless everyone has preapproved the distribution of the list. You save time by sending out the same newsletter to 25 people at a time. You do lose the ability to customize the newsletter. Be careful that it does not get too long. Really long newsletters in a regular email can be tough and bory to read.

Online newsletters - whether you use your website system to create fancy, online newsletters or a special program like Constant Contact -- you can send a more professional looking newsletter to large groups of people. It is easy to add pictures and your logo into these programs. Everyone can get their first name in the newsletter. Even though the received knows it is a group email; it is still customized with their name. You can use and track the usage of links to your website and create more traffic to your website. The best thing is that you can track which newsletter topics get people to open the newsletter and read.

Your choice of communication system depends on your budget, your target market and your time.

Call Cheryl Rankin, www.fitforbusiness.ca for help on choosing the best system. We can also do the newsletter for you if you do not have the time.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Plan

What are the top three (3) things you need to get done today?
Set yourself up for success:
- write them down
- tell someone else what you need to get done
- confirm you have everything you need
- can you schedule your day to help the plan?
- start one of the things right now (even 10 minutes!)
- can you delegate to someone else to guarantee that it gets done?
- what are the consequences if you do not get the 3 things done?
- do you need a reward to motivate you to stay on track?
- be very specific what you need to get done today (just making a grocery list does not get food in your fridge)

Have a great business day!

Sign up for the Fit For Business newsletter and get lots of tips.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
twitter (fitforbusiness)

Recession Marketing

Is the recession slowing down your business?

Be sure to adjust your marketing to suit the times and the changing needs of your clients.

- consider adjusting your target market
- can you package your product /service in a new way? Personal Training for golfers is still personal training but it is packaged differently
- can people pay in a new way? Buy 3 sessions and save.
- partner up with another business owner to get the word out
- try new communication methods (linkedin, blogs, newsletters, twitter,etc)
- can you sell something new to the same clients?

To get a marketing action plan for the recession - call Cheryl today at 647-287-0320.

Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
twitter (FitForBusiness)
info@fitforbusiness.ca
647-287-0320

Newsletters

Newsletters -

Business owners are using newsletters more than ever in an attempt to keep in touch with their clients and potential clients. Just sending out something does not guarantee a positive response.

In order to help boost the usefulness of your newsletter:
1 - decide what is the purpose of your newsletter
2 - how can you be helpful?
3 - highlight one services or product
4 - tell the reader what you wnat them to do -- call you / buy something / tell a friend
5 - give them a deadline - call today! Come in this week....
6 - what is the benefit of them dealing with you? tell them -- if you want to grow your business then call Cheryl, Fit For Business at 647-287-0320; if you want better newsletters....

Avoid
- too much info
- a high pressure sales pitch
- only selling something everytime

To boost the effectiveness of your newsletter and/or grow your business, please call Cheryl, Fit For Business and arrange a business consultation to discuss your needs.

Cheryl Rankin
Fit For Business
http://www.fitforbusiness.ca/
info@fitforbusiness.ca
647-287-0320