Getting Your Message Out

Getting Your Message Out

Everyone is bombarded with incoming information and advertisements so how do you get your message through?

Marketing text books many years ago said that people need to see your advertisement 7 times before they decide to buy from you.  Definitely it is worth getting your message out to people multiple times so that they know you and remember you.

1 - consider sharing helpful tips which help prove you are an expert

2 - share often

3 - use multiple communication techniques

- in-person

- email

- social media posts

- pictures on social media

- videos on social media and your website

- presentations

4 - be memorable

- being helpful and not just being a pushy sales person helps create a positive image and in many cases a memorable one

- do you have a catchy slogan that people will remember?

- can you help your prospect before they hire you?  Consider inviting them to your business networking group as your free guest.  Consider liking, commenting or sharing one of their social media posts.

- excellent pictures or videos can leave a strong impression

- take the time to connect with people and not just give your sales pitch (have coffee with any prospects; have coffee with any possible referral sources)

5 - be consistent

- Stay focused on your business message and avoid sharing pictures of cute cats or dogs if your business does not involve cats or dogs.  

- Use the same words.  It is amazing when someone else can repeat your 1 minute business introduction and pass your message along.

Remember that a single post is not the magical solution.  Market in different ways and often.  Be sure to stay on topic so that you can be memorable.

Please reach out if you would like a complimentary chat to see how we can help your business.

Cheryl Rankin

www.fitforbusiness.ca

info@fitforbusiness.ca

647-287-0320

International Networking Day

Learn how to make your networking more useful and more profitable.

I (Cheryl Rankin, Fit For Business) am presenting a workshop on "connecting for better results" at this all day event on Feb 2nd.
- learn how to connect faster and better to your potential clients
- learn how to build on your connections
- learn how Business Connection Exchange helps business owners connect
- practice connecting and make some new connections during this session

International Networking Day
Feb 2nd 9am to 8pm
Estonian House, 958 Broadview Ave, Toronto, M4K 2R6
* networking mastery / marketing mastery
* a full day of business networking
* all day pass includes: morning workshops, lunch networking, afternoon workshops and evening schmooze
For tickets: Jennifer Beale, Unleash PR, 416-865-3274, jenniferbeale@unleashpr.com

Looking for events and networking meetings - call Cheryl Rankin,
647-287-0320, info@fitforbusiness.ca, http://www.fitforbusiness.ca/

Social Media / Networking

Putting a new spin on networking -


Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.


5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.



Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.


This article was posted in the BDC newsletter for March 2009. To see the complete article -

http://www.bdc.ca/en/my_project/Projects/articles/social_media.htm?cookie%5Ftest=1

To get help including networking in your marketing plan, call Cheryl at 647-287-0320.

Cheryl Rankin

Fit For Business

647-287-0320

info@fitforbusiness.ca

www.fitforbusiness.ca

New Networking

Networking is a great way to market your company thanks to the personal touch and of course the power of word of mouth marketing. Are all of the networking events the same these days?

It is up to you to make each networking event useful. The easiest and fastest way to get results from networking events is to help other people.

Find out what type of people they want to meet and help to introduce them to others in the room. You now have two people who will remember you and in tunr also try to help you. Sometimes a good idea for someone else is just as good as your sales pitch for your own business. They will remember you and in turn will try to use your services or give you a referral.

A happy client tells one or two people about your business, while a grumpy one tells thirteen people. Even a contact at a networking event who is pleased with your help will tell one or two more people about your business. Be memorable for good reasons - help other people when you see them at networking events.

Use networking to grow your business to the next level. In many cases, networking is faster, and less expensive than advertising.

Join Fit For Business for the current workshops and/or think tanks every Friday. Details are on the web-site - www.fitforbusiness.ca.

Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca

No time for networking?

I was telling someone about the business networking lunch that I am going to be chairing starting on October 3rd and their reaction was "I do not have time to network". Wow! I was impressed - too many clients to network - well actually no they do not have too many clients. They are too busy looking for clients to network.

I put on my trainer/teaching hat and decided to explain why I network --- here is how it went...

How often do your clients purchase your product or service based on your initial interaction? Never. Ok then, do your clients need to trust you and know you a little bit before buying from you? Definitely!

When you attend a networking event regularly you get the chance to safely develop a relationship with many other business owners. As their trust in you develops, they may consider buying from you. The best part about the repetitive nature of networking comes when the person trusts you enough to put their own name on the line and give you a referral.

To take full advantage of networking - tell people who your target market is and what types of things they should listen for. If you hear someone say - I have no plan then I want you to have them call me at Fit For Business.

Even though it takes awhile to start generating leads, connections and/or referrals; it is totally worth the effort. If you need any help in setting up your networking plan, call me and we will sit down and talk about it over coffee.

The group that I will be chairing on Wednesdays at lunch is Business Connection Exchange - Toronto Downtown. We meet on the 1st & 3rd Wednesdays at 12 - 1:30pm; Town & Country Restaurant, 190 Queen's Quay at Sherbourne, $15 / buffet and free parking.

If you are available on Wed. Oct 3rd and/or Wed. Oct 17th, then please let me know and get it in your schedule. Make time for networking and in the long run you will save time searching for clients.

Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
www.fitforbusiness.blogspot.com

e-marketing workshop/networking

E-Marketing Business Training –
July 12th 7:45am – 9am,
Central Library, Mississauga

Implementing an Electronic Marketing program is one of the most cost-effective marketing strategies a small business owner can implement and manage all on their own.

Scott Kendall – The Technology Coach will present e-marketing from Contact Database and Customer Relationship Management Systems, to eNewsletters, Blogs, Podcasting and even Websites. Whether you are looking for hands on control or a completely automated solution, Scott will introduce you to eMarketing to stay in touch with current contacts, reach new ones and ultimately grow your business!

Cheryl Rankin – Fit For Business will present how to effectively integrate your marketing messages into your eMarketing plan. How often should you send out a newsletter? Who do you send your newsletter to? What do you put in a blog? How do you get people to go to you web-site? How do you get people visiting your web-site to call you? Cheryl will give you lot of tips and hints for your e-marketing plan.

Space is limited, register today! Call Cheryl at 647-287-0320

Build your business through networking

Good evening –

Promote your business through word of mouth marketing. Save your business money and build it at the same time. You can be a good salesman for your business – just talk to people. All participants at a networking event will listen to your 1 minute business introduction if you will listen to theirs. It is time to try networking - you will like the results.

Here are some great networking opportunities:
1 - Business Connection Exchange – Mississauga
Meet & Greet – May 16th
Over 150 small business owners expected – we had 150 last time!
www.thetechnologycoach.ca/bcx
2 - Business Connection Exchange – Mississauga
Tuesday morning breakfast meetings
7:30 – 9am
Cora’s Restaurant - 4120 Dixie Road between Rathburn & Burnhamthorpe Rd on the west side
No charge for first time guests

3 – Business Connection Exchange – 10 other chapters
www.business-connection-exchange.ca

4 – Women’s networking event (WINGS-Oakville)
Tuesday, June 12th 9am

5 – Women’s networking event (Roaring Women-Mississauga)
Wednesday, June 13th evening

6 – Women’s networking event (Women In A Home Office)
May 17th, 9 am

For more details about any of these events, please call me at 647-287-0320. If you need to practice your one minute business introduction before networking or need to create a one page marketing flyer for these events, call me.
Cheryl RankinFit For Business647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
www.fitforbusiness.blogspot.com