Do Not Sell Anything!

To have the most success in sales - do not sell anything!

Help your prospect buy your product or service.  Have you ever had a pushy sales person?  They were not taking the time to find out anything about you and were pushing the sale on you.

- confirm the prospect's need
- identify how your product / service will help them solve their need (problem)
- confirm the prospect's timing (when do they need your product?)
- confirm the prospect's budget

What does your prospect need in order to buy your product?

- do they need to test it out? (try on shoes?)
- do they need to have more than one price quote? (an insurance company gives you 3 quotes so that you can be ready to buy)
- do they need testimonials?
- do they need a sale?
- do they need extra details and explanation?
- do they need to see some before and after pictures from previous projects?

Take the time to give your prospect the information they need in order to help them buy your product and you will not have to sell them anything.

Book a sales consultation and boost your revenue starting this month.

Cheryl Rankin
Business Consultant
Fit For Business
info@fitforbusiness.ca
647-287-0320

Getting Your Message Out

Getting Your Message Out

Everyone is bombarded with incoming information and advertisements so how do you get your message through?

Marketing text books many years ago said that people need to see your advertisement 7 times before they decide to buy from you.  Definitely it is worth getting your message out to people multiple times so that they know you and remember you.

1 - consider sharing helpful tips which help prove you are an expert

2 - share often

3 - use multiple communication techniques

- in-person

- email

- social media posts

- pictures on social media

- videos on social media and your website

- presentations

4 - be memorable

- being helpful and not just being a pushy sales person helps create a positive image and in many cases a memorable one

- do you have a catchy slogan that people will remember?

- can you help your prospect before they hire you?  Consider inviting them to your business networking group as your free guest.  Consider liking, commenting or sharing one of their social media posts.

- excellent pictures or videos can leave a strong impression

- take the time to connect with people and not just give your sales pitch (have coffee with any prospects; have coffee with any possible referral sources)

5 - be consistent

- Stay focused on your business message and avoid sharing pictures of cute cats or dogs if your business does not involve cats or dogs.  

- Use the same words.  It is amazing when someone else can repeat your 1 minute business introduction and pass your message along.

Remember that a single post is not the magical solution.  Market in different ways and often.  Be sure to stay on topic so that you can be memorable.

Please reach out if you would like a complimentary chat to see how we can help your business.

Cheryl Rankin

www.fitforbusiness.ca

info@fitforbusiness.ca

647-287-0320

 Is your business stuck?

Sign up today for the 100 day business challenge.

You will receive an email each day with a challenge to review and improve one piece or your business.

Spend a half an hour each day on 100 pieces of your business and watch your business grow exponentially.  Marketing, sales and more topics to turn around and / or grow your business to the next level.

To Register and pay with a creditcard - click here

To register - please e-Transfer your registration fee to fitforbusiness@rogers.com

Cheryl Rankin

Fit For Business

fitforbusiness@rogers.com

647-287-0320

Fit For Business - 100 Day Challenge

Fit For Business - 100 Day Challenge

Why do people buy from you?

Why do people buy from you?

Finding the question is one important step in improving your sales closing ratios.

One thing that we will discuss during the upcoming Sales workshop -
Shape Up Your Sales
Oct 3rd
6:30pm
Maple Banquet Hall
1325 Eglinton Ave just west of Dixie
Mississauga
www.shapeupyoursales/eventbrite.com
* follow our fanpage and save "Fit For Business"

Here are some reasons that help people choose who they buy from:
- know you
- trust you
- like you
- confidence
- experience
- knowledge
- education
- insured
- bonded
- professional
- results - success stories
- referrals / testimonials
- help them buy / not pushy sales
- empathy
- understand the problem / need
- test product / trial
- sale / discount
- guarantee
- statistics
- comparison prices (insurance company gives you three quotes)
- easy to talk to
- price
- quality
- uniqueness

Once you figure out why people buy from you - you have the information to communicate better information to your prospects.  During your sales pitch, you can discuss why people chose your company.

Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca

Summer Sales / Not Slow Sales

Summer Sales

Summer sales for your business do not have to be slow sales.  Many small business owners can be heard saying "summer is always quiet".

What can you do to prevent slow sales?
What can you do to create sales?

1 - review your target market notes to confirm what problem you solve for your prospects
2 - have a sale - a discount can attract certain types of prospects
3 - team up with someone else who sells to the same target market and create a package to sell for a limited time period.
4 - try a new marketing delivery system to see if you can get your prospects' attention
5 - make personal phone calls and invite them to a meeting (depending on your prospects - phone meetings, coffee meetings, lunch meetings)
6 - go back through your sales for the last two years and see if anyone is ready to buy again
7 - call current clients and check-in, ask for a referral while you have them on the phone

Why sit back and get a tan when you can get some sales and boost your business?  Be pro-active!

Cheryl Rankin
Fit For Business
info@fitforbusiness.ca
www.fitforbusiness.ca
647-287-0320

Building Social Media lists

Building Social Media Lists

 

 

 

Social media seems to be one of the tools small business owners are using to

build their contact lists.  Is a large social media list actually useful or not?

 

 

 

Social Media things to consider -

 

1 - are you connected to people / businesses that are your target market?

 

2 - are you able to service your contacts or are they on another continent?  It is hard to give a massage to someone in Europe if you are in Toronto.

 

3 - does anyone ever 'like' or comment or share your info?

 

4 - is your list growing?

 

5 - is anyone responding to your posts?  calling you / emailing you / signing up for the newsletter / visiting the website

 

 

To build your list

 

1 - follow / connect with people who are your target market

 

2 - follow / connect with people who can help you with tips or articles that you can share with your clients

 

3 - invite / follow people - write a short note with the invite that explains how you found them

 

4 - help other people - "like' or comment on a post when they have an event and help them share the info with more people

 

5 - occassionally ask people to 'like' or comment on your post (private email or phone call)

 

6 - let facebook, linked in or twitter search through your email list for friends / contacts who are on social media and send them an invite (you are already connected to them so why not connect on social media?)

 

7 - go through any new business cards to see who you can connect with on social media

 

 

To make your social medai work for you - call Cheryl

 

Cheryl Rankin

Fit For Business

647-287-0320

info@fitforbusiness.ca

www.fitforbusiness.ca