I was telling someone about the business networking lunch that I am going to be chairing starting on October 3rd and their reaction was "I do not have time to network". Wow! I was impressed - too many clients to network - well actually no they do not have too many clients. They are too busy looking for clients to network.
I put on my trainer/teaching hat and decided to explain why I network --- here is how it went...
How often do your clients purchase your product or service based on your initial interaction? Never. Ok then, do your clients need to trust you and know you a little bit before buying from you? Definitely!
When you attend a networking event regularly you get the chance to safely develop a relationship with many other business owners. As their trust in you develops, they may consider buying from you. The best part about the repetitive nature of networking comes when the person trusts you enough to put their own name on the line and give you a referral.
To take full advantage of networking - tell people who your target market is and what types of things they should listen for. If you hear someone say - I have no plan then I want you to have them call me at Fit For Business.
Even though it takes awhile to start generating leads, connections and/or referrals; it is totally worth the effort. If you need any help in setting up your networking plan, call me and we will sit down and talk about it over coffee.
The group that I will be chairing on Wednesdays at lunch is Business Connection Exchange - Toronto Downtown. We meet on the 1st & 3rd Wednesdays at 12 - 1:30pm; Town & Country Restaurant, 190 Queen's Quay at Sherbourne, $15 / buffet and free parking.
If you are available on Wed. Oct 3rd and/or Wed. Oct 17th, then please let me know and get it in your schedule. Make time for networking and in the long run you will save time searching for clients.
Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
www.fitforbusiness.blogspot.com
Tuesday, September 25, 2007
Friday, August 10, 2007
Grow your business?
Are you looking to grow your business?
I have been invited to speak at a business networking event in Toronto - come and introduce your business and learn some helpful tips at the same time.
Come out to the Business Connection Exchange - Toronto monthly education series being held the third Friday of every month as part of our weekly meetings. On these weeks a guest speaker will talk for 30 minutes and give you practical business building suggestions. In addition, you will get an opportunity to do an infomercial. We meet at:
Coleman's Deli
3085 Bathurst Street
Toronto (one block north of Lawrence on the east side) from
7:30 AM to 9:00 AM.
Cost is $11.00.
Our Guest Speaker on Friday, August 17, 2007 is Cheryl Rankin, President of Fit For Business (http://fitforbusiness.ca ). Her topic is Marketing Tips to Jump Start your Business. You will leave the meeting with at least one one tip / technique you can use to get new customers right away!
Future topics will include: Why do people buy what you sell?, a 3 man panel on How to Build Your Business the "Right" Way, meet an executive coach and learn the techniques he uses with his clients, learn how to double, triple, or even quadruple your sales and profits over the next year, learn how to use technology to work smarter and generate more leads and sales, and much more….
For more information contact:
Heather FreedGroup, Life & Health Insurance Specialist
"Insure your Freedom"Heather@Freed.cawww.freed.ca416-806-5478
Thank you for the invitation Heather - this invitation is open to everyone so please check your calendars and come to meet other business owners, promote your business and learn a tip or two so you can grow your business.
Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
fitforbusiness@rogers.com
647-287-0320
I have been invited to speak at a business networking event in Toronto - come and introduce your business and learn some helpful tips at the same time.
Come out to the Business Connection Exchange - Toronto monthly education series being held the third Friday of every month as part of our weekly meetings. On these weeks a guest speaker will talk for 30 minutes and give you practical business building suggestions. In addition, you will get an opportunity to do an infomercial. We meet at:
Coleman's Deli
3085 Bathurst Street
Toronto (one block north of Lawrence on the east side) from
7:30 AM to 9:00 AM.
Cost is $11.00.
Our Guest Speaker on Friday, August 17, 2007 is Cheryl Rankin, President of Fit For Business (http://fitforbusiness.ca ). Her topic is Marketing Tips to Jump Start your Business. You will leave the meeting with at least one one tip / technique you can use to get new customers right away!
Future topics will include: Why do people buy what you sell?, a 3 man panel on How to Build Your Business the "Right" Way, meet an executive coach and learn the techniques he uses with his clients, learn how to double, triple, or even quadruple your sales and profits over the next year, learn how to use technology to work smarter and generate more leads and sales, and much more….
For more information contact:
Heather FreedGroup, Life & Health Insurance Specialist
"Insure your Freedom"Heather@Freed.cawww.freed.ca416-806-5478
Thank you for the invitation Heather - this invitation is open to everyone so please check your calendars and come to meet other business owners, promote your business and learn a tip or two so you can grow your business.
Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
fitforbusiness@rogers.com
647-287-0320
Wednesday, August 8, 2007
Shape Up Your Sales!
Do you have strong sales for your business?
Are your sales numbers going up as planned?
Do your sales go in cycles?
Do you have enough sales presentations?
Check out this helpful article about shaping up your sales - http://www.womencandoanything.com/content/view/361/71/. It is on the web-site - Women Can Do Anything.
Call Cheryl at 647-287-0320 to book a sales training session to shape up your sales.
Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
Are your sales numbers going up as planned?
Do your sales go in cycles?
Do you have enough sales presentations?
Check out this helpful article about shaping up your sales - http://www.womencandoanything.com/content/view/361/71/. It is on the web-site - Women Can Do Anything.
Call Cheryl at 647-287-0320 to book a sales training session to shape up your sales.
Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
Wednesday, July 4, 2007
e-marketing workshop/networking
E-Marketing Business Training –
July 12th 7:45am – 9am,
Central Library, Mississauga
Implementing an Electronic Marketing program is one of the most cost-effective marketing strategies a small business owner can implement and manage all on their own.
Scott Kendall – The Technology Coach will present e-marketing from Contact Database and Customer Relationship Management Systems, to eNewsletters, Blogs, Podcasting and even Websites. Whether you are looking for hands on control or a completely automated solution, Scott will introduce you to eMarketing to stay in touch with current contacts, reach new ones and ultimately grow your business!
Cheryl Rankin – Fit For Business will present how to effectively integrate your marketing messages into your eMarketing plan. How often should you send out a newsletter? Who do you send your newsletter to? What do you put in a blog? How do you get people to go to you web-site? How do you get people visiting your web-site to call you? Cheryl will give you lot of tips and hints for your e-marketing plan.
Space is limited, register today! Call Cheryl at 647-287-0320
July 12th 7:45am – 9am,
Central Library, Mississauga
Implementing an Electronic Marketing program is one of the most cost-effective marketing strategies a small business owner can implement and manage all on their own.
Scott Kendall – The Technology Coach will present e-marketing from Contact Database and Customer Relationship Management Systems, to eNewsletters, Blogs, Podcasting and even Websites. Whether you are looking for hands on control or a completely automated solution, Scott will introduce you to eMarketing to stay in touch with current contacts, reach new ones and ultimately grow your business!
Cheryl Rankin – Fit For Business will present how to effectively integrate your marketing messages into your eMarketing plan. How often should you send out a newsletter? Who do you send your newsletter to? What do you put in a blog? How do you get people to go to you web-site? How do you get people visiting your web-site to call you? Cheryl will give you lot of tips and hints for your e-marketing plan.
Space is limited, register today! Call Cheryl at 647-287-0320
Summer Business Seminars
Reach a new business level!
S u m m e r B u s i n e s s T r a i n i n g S e r i e s
Fit For Business is teaming up with six other great training providers to deliver a series of
sessions that will help your business reach the next level. These topics are designed to
provide you with new ideas, new information and new strategies to help revitalize your
existing business and improve your profits.
• 1 session - $25 plus GST • 3 or more sessions - $75 plus GST
7:45 am – 9am, Central Library, Mississauga
For more details check www.fitforbusiness.ca
Call today to register for these great 1 hour training/networking sessions,
call Cheryl at 647-287-0320.
July 12th - e-marketing
(The Technology Coach/Fit For Business)
July 19th - new view on numbers
(Aldo Sistilli Accounting/Fit For Business)
July 26th - professional presentations
(Actors In Motion/Fit For Business)
Aug 9th - branding bootcamp
(Wildworks Graphic Design/Fit For Business)
Aug 16th - turning risks into opportunities
(Business Continuity & Recovery Services/Fit For Business)
Aug 23th - strategies to become a business beach bum
(Thinc Strategies/Fit For Business)
To register call
Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
Friday, June 15, 2007
Topnotch Ideas for Tradeshows
I saw this great article by Carol and wanted to share it with everyone. Check below for a short version of the article and see her web-site for the long version. If you need any help designing your tradeshow plan, call me and then Carol can do the logistics side of things. Thank you for the wonderful tips Carol!
Tips for the Trade Show Exhibitor
By Carol D'Alessandro (http://www.logisticsassoc.com)
Exhibiting at a Trade Show offers a unique and powerful selling opportunity; a unique opportunity to begin a relationship with your potential customers. We want you to have a successful and enjoyable Trade Show Experience and hope you will find the following tips helpful.
Tips for the Expert and (First Time) Trade Show Exhibitor
· Pre-show preparation
a. Write down your tradeshow goals
b. Attract qualified leads to your booth;
i. through direct invitations with free passes;ii. pre-show promotion "visit our booth for an opportunity to WIN ,"Dinner for Two"
At the Show: CLARITY, CLARITY, CLARITY
Clarity is the most important point. You want to make it very clear...∙
WHO you are; ∙
WHY you are there, and ∙
WHY someone would want to stop and talk to you.
Within 4-7 seconds of spotting your booth people should know exactly ∙ WHAT is in it for them, and∙ WHAT you do
· Create your own unique space... use a table top display or a large 10" X 10" format print image to use as a backwall
The job of the backwall is:a. To attract the attention of people passing by
b. To project an appropriate image for your company,
c. To impress people and provide a quick glimpse of what you offer
· Be creative; you want to people to look and say WOW!
· Keep it simple …you want to keep the set–up and take down to a minimum; this is another reason to purchase a proper display; portability and WOW at the same time.
· At many events you will be required to set-up the day before. Arrive at the event early. When you are sure your booth is ready take a walk around the event floor. Be your own critic…..Can your booth sign be spotted from across the room? Does your space shout…WOW!! or is it only a "whisper"? Does it look attractive, snappy and funky? Ask a fellow exhibitor's opinion. Does he know instantly who you are and what you do?·
Now that you've got people at your booth have a give-away (pens; caps; brochures, anything with your logo and contact info on it.)
· Have a gift basket for a door prize or if the door prize is a "Dinner for Two" you will want to have a large enough sign; and always have a fish bowl or somewhere for attendees to deposit their business card.
· Remember why you are there!
Good Luck!
Tips for the Trade Show Exhibitor
By Carol D'Alessandro (http://www.logisticsassoc.com)
Exhibiting at a Trade Show offers a unique and powerful selling opportunity; a unique opportunity to begin a relationship with your potential customers. We want you to have a successful and enjoyable Trade Show Experience and hope you will find the following tips helpful.
Tips for the Expert and (First Time) Trade Show Exhibitor
· Pre-show preparation
a. Write down your tradeshow goals
b. Attract qualified leads to your booth;
i. through direct invitations with free passes;ii. pre-show promotion "visit our booth for an opportunity to WIN ,"Dinner for Two"
At the Show: CLARITY, CLARITY, CLARITY
Clarity is the most important point. You want to make it very clear...∙
WHO you are; ∙
WHY you are there, and ∙
WHY someone would want to stop and talk to you.
Within 4-7 seconds of spotting your booth people should know exactly ∙ WHAT is in it for them, and∙ WHAT you do
· Create your own unique space... use a table top display or a large 10" X 10" format print image to use as a backwall
The job of the backwall is:a. To attract the attention of people passing by
b. To project an appropriate image for your company,
c. To impress people and provide a quick glimpse of what you offer
· Be creative; you want to people to look and say WOW!
· Keep it simple …you want to keep the set–up and take down to a minimum; this is another reason to purchase a proper display; portability and WOW at the same time.
· At many events you will be required to set-up the day before. Arrive at the event early. When you are sure your booth is ready take a walk around the event floor. Be your own critic…..Can your booth sign be spotted from across the room? Does your space shout…WOW!! or is it only a "whisper"? Does it look attractive, snappy and funky? Ask a fellow exhibitor's opinion. Does he know instantly who you are and what you do?·
Now that you've got people at your booth have a give-away (pens; caps; brochures, anything with your logo and contact info on it.)
· Have a gift basket for a door prize or if the door prize is a "Dinner for Two" you will want to have a large enough sign; and always have a fish bowl or somewhere for attendees to deposit their business card.
· Remember why you are there!
Good Luck!
Strong Summer Sales
Good afternoon -
I just got off the phone from presenting a tele-seminar for Women In A Home Office. The topic "Strong Summer Sales" was a very popular one because many businesses experience a slowdown in sales during the summer. Here are a few notes from our tele-seminar that may help you:
- don't give up on the summer, if you are pro-active you can help set yourself up for success
- your clients go on vacation but not all at the same time
- stay in touch with current clients with phone calls, newsletters and blogs
- create a special summer promotion to get them to buy now
- create some new exposure for your business by wearing clothing that advertises your business or donating a prize to a golf tournament
- can you give people samples so they can test it out
- find partners so that you can advertise their products and they will advertise yours (no cost!)
- do you have any new services that you can offer people?
- summer may be the perfect time for your client to buy so tell them why they should buy now (get them ready for September, save money, time to implement the ideas)
To listen to this tele-seminar then check the web-site www.womeninahomeoffice.com.
To book a Brainstorming For Business session for your summer plan, call Cheryl at 647-287-0320.
Enjoy your summer!
Cheryl
Fit For Business
www.fitforbusiness.ca
I just got off the phone from presenting a tele-seminar for Women In A Home Office. The topic "Strong Summer Sales" was a very popular one because many businesses experience a slowdown in sales during the summer. Here are a few notes from our tele-seminar that may help you:
- don't give up on the summer, if you are pro-active you can help set yourself up for success
- your clients go on vacation but not all at the same time
- stay in touch with current clients with phone calls, newsletters and blogs
- create a special summer promotion to get them to buy now
- create some new exposure for your business by wearing clothing that advertises your business or donating a prize to a golf tournament
- can you give people samples so they can test it out
- find partners so that you can advertise their products and they will advertise yours (no cost!)
- do you have any new services that you can offer people?
- summer may be the perfect time for your client to buy so tell them why they should buy now (get them ready for September, save money, time to implement the ideas)
To listen to this tele-seminar then check the web-site www.womeninahomeoffice.com.
To book a Brainstorming For Business session for your summer plan, call Cheryl at 647-287-0320.
Enjoy your summer!
Cheryl
Fit For Business
www.fitforbusiness.ca
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