Get Your Business In Shape

Calling all business owners in fitness and wellness.....

I have teamed up with Bonnie Chan and Dr. James Fung for a great afternoon of learning to kick start your business and get it in shape.

Get your business in shape

These powerful workshops are specifically designed for business owners and sales staff in the fitness and wellness industries.

 

3 parts to this resourceful afternoon

a) No Dollars Marketing - join Cheryl Rankin (Fit For Business) for this interactive workshop to learn how to connect with your target market, choose a message and choose a media.  Stretch your marketing dollars with lots of tips on how to market with little or no money.  Cheryl took a fitness centre in Ottawa from 200 to 3000 members in 5 years, doubled the profits of a downtown Boston facility and tripled a facility's best-ever January results.

b) Turning cardboard pieces into $100 bills - Bonnie Chan (Network To Grow)

What would it be like to know that everyone you talked to was worth $ to you? How do you ensure that you have new clients walking in the door every single week, every single month, every single year? A proven system, with thousands of people already using it successfully. We will spend time creating a whole new point of view of networking, connecting and following up with every person you meet.

 

c) Adding other revenue streams to your business - Dr. James Fung (Complete Balance Health) will lead a discussion on how to incorporate other revenue streams into your business.

 

Wed. March 26th

1 to 4pm

Workshop registration - $100 plus tax

Pre-register with a code any only pay $20 plus tax

(follow one of the speakers on facebook, linked in or twitter and contact them for the discount code)

 

Workshop Sponsor - KOSIM Medical Supply Store

KOSIM medical supply, 135 Sparks Avenue, Toronto, Ontario M2H 2S5

 

To register - www.getyourbusinessinshape.eventbrite.com -- use the discount code "Cheryl" to register for $20 instead of the $100 fee.

 

Cheryl Rankin

Fit For Business

647-287-0320

Small Business Growth

Everyone wants to improve their business results but do you have any idea where you stand now?


1 - track your financial numbers - revenue and expenses
2 - track your marketing and sales numbers - how many incoming calls, how many closed deals, how many new business cards, how many call out.....track everything so you know what works and what does not work
3 - do the math
How many proposals / sales pitches do you need to do to get one client?
How many phone calls do you make to get one sales pitch opportunity?
How many voicemails do you leave to get talking to one live body?
How many new business cards / contacts do you need?
4 - your action plan goes backwards
Each day I need to make 15 outgoing phone calls.
I need 3 coffee meetings a week.
I need 2 sales pitches a week.
5 - block your time
If you need to make 15 calls and have a meeting every day plus do the work -- schedule your time.


To create a marketing action plan or a business plan for your business - call Cheryl Rankin (business consultant), Fit For Business at 647-287-0320.


Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

2014 Goals / Plans and Actions

2014 Goals / Plans and Actions

Do you start your day with - what do I need to get done today? or do you start with - what problems do I need to solve today? or do you start with - what do I need to do to take a step towards my goals?

step 1 - goals
How much money do you want to make?
Do you want to add a new product?

step 2 - plans
If you want to make $4,000 a month then you need to create a plan to make $1,000 a week.
How many sales do you need to make to have $1,000 a week?
How many appointments do you need to make $1,000 a week?
What does your weekly schedule look like for you to make the $1,000 a week?
Do you need to hire anyone to help you make $1,000 a week?

step 3 - actions
What are you doing today to set you up for success for today, this week, this month, and this year?
Do you need any office supplies to help you succeed? (calendar, files)
Do you need some planning time to create your plan?
How do you schedule your business day so you can take steps towards your goals and make your plans happen?
Take action and start reaching your goals.

To create your goals, plans and action steps - call Cheryl Rankin at 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Business Plans

Business Plans are not only for the brand new businesses who need to borrow money.

Business Plans can
- set you up for success
- confirm a lot of outstanding questions
- create an action plan
- give your business some guidelines that will make decisions easier
- focus your time and energy and money so you can make progress

If you want better results in 2014 then slow down for an afternoon or a day and make a plan.

Call Cheryl at 647-287-0320 if you would like to book a mini-business plan session and focus your 2014 on success.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Marketing -

Marketing -

How often do you talk to your current clients and find out why they came to you the first time or why they stay?

It has been suggested that an annual review / survey / check-in be done with current clients.

BUT

The best information comes from past clients who stopped being clients. (past clients!)

1 - ask them why they stopped being a client
2 - usually the manager would call and ask about a client / member
- you could hire an outside company to make the follow-up calls
3 - it could be a phone call or a written survey
4 - why did they stop being a client?
5 - did any employee do anything that affected their decision?
6 - how could the company have kept them as a client?
7 - would they consider coming back as a client some day in the future?
NOTICE - it does not ask them to come back today.  "some day in the future"

Tracking why people stop being a client should give you lots of information on how to get your clients and how to keep your clients.

To develop a follow-up system for your past clients, call Cheryl Rankin at 647-287-0320.

Cheryl
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
facebook / linked in / twitter

Small Business Marketing

Small Business Marketing -

Knowing where your competition is marketing and what their message is -- is very important information that can make your marketing challenges easier.

1 - do a google search for your business product / service
2 - track what your competition promotes
3 - track what websites they are connected to - do they have business listings for free, do they have business listings they paid for or do they have articles that someone else posted for them?
4 - create your own marketing message
5 - know and remember your competition's message and have a comeback in case your prospect asks you about it
*** well your competition has a special promotion each month - why don't you?
*** your competition's price is lower - why is your price higher? (turn-around time, quality, guarantee)
6 - analyse where you message will get to your prospects
- very few seniors are on social media
- very few University students are reading the newspaper cover to cover
- are they ever meeting in a group
7 - implement your marketing plan and monitor how it does

To create a marketing action plan so that you can market with little or no money, call Cheryl at 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Why do people buy from you?

Why do people buy from you?

Finding the question is one important step in improving your sales closing ratios.

One thing that we will discuss during the upcoming Sales workshop -
Shape Up Your Sales
Oct 3rd
6:30pm
Maple Banquet Hall
1325 Eglinton Ave just west of Dixie
Mississauga
www.shapeupyoursales/eventbrite.com
* follow our fanpage and save "Fit For Business"

Here are some reasons that help people choose who they buy from:
- know you
- trust you
- like you
- confidence
- experience
- knowledge
- education
- insured
- bonded
- professional
- results - success stories
- referrals / testimonials
- help them buy / not pushy sales
- empathy
- understand the problem / need
- test product / trial
- sale / discount
- guarantee
- statistics
- comparison prices (insurance company gives you three quotes)
- easy to talk to
- price
- quality
- uniqueness

Once you figure out why people buy from you - you have the information to communicate better information to your prospects.  During your sales pitch, you can discuss why people chose your company.

Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca