Saturday, April 26, 2008

Emergency Preparedness WeekEmergency Preparedness Week is May 4th to 10th. What do you need to do?

Good evening -

How ready are you for an emergency? Michael from Business Continuity & Recovery Services sent me this info that I want to share....

Emergency Preparedness Week is May 4th to 10th. What do you need to do?

Once again Emergency Preparedness Week is coming up. This is a national, annual event that tries to make people aware that there are things that they need to do to prepare for an emergency.

The Canadian government publishes pamphlets and checklists that outline what steps families can take to prepare themselves to respond to an emergency event in their community.

The government suggests that you prepare to survive on your own for 72 hours. This means having enough food, water, supplies and other personal items that you need to continue without assistance for at least the first 72 hours after an emergency declaration.

I would recommend that you actually prepare for a longer time frame as the emergency services will be busy handling the emergency and restrictions of your mobility may be put into place. There will be difficulty in getting groceries and other supplies into the stores and you may not be able to get to the stores at all depending on the nature of the emergency.

Don’t forget your pets during an emergency, they need food and water as well. Also should an evacuation need to take place, you will have to consider where you will go and how your pets will be received and taken care of.

More information can be obtained at the Getprepard.ca website, including downloadable checklists and other information.

Michael Wilkovesky (http://www.continuityrecovery.com/)

Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
http://www.fitforbusiness.ca/

Wednesday, April 16, 2008

Tradeshows

Tradeshow booths can be very expensive for a small business budget. Have you tried just attending the tradeshow? Recently I attended two tradeshows as an attendee and I made some great connections and came back with some hot leads.

Walk the tradeshow floor slowly. Say Hello to every booth worker / owner. I sugges entering every draw. If you think one booth is a possible client for you then ask them for more details about what they do. Hopefully you get a chance to introduce yourself but if you do not then end the conversation with "I would love to talk to you more about your products and maybe at that time I can tell you about mine" and hand them your business card.

Any incoming e-mails or phone calls from the vendors, I always thank them for their information and then send them mine. I have started some great business relationships this way.

Be sure to phone any of those leads within a week.

If you can not fit a tradeshow booth in your budget then squeeze in the admission price and go as an attendee.

Call me if you need some help deciding which tradeshows to attend.

Cheryl Rankin
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca

Saturday, February 2, 2008

Getting In Shape

Fit For Business helps people get their business in shape (grow it to the next level). Cheryl had an article published in Fitness Experts Magazine that gives everyone fitness tips and business tips so that both parts of your life get healthier.

To read this article - http://iclaro.com/users/17237/downloads/fit_for_business%20jan%2008.pdf

If you prefer you can go to our web-site - www.fitforbusiness and look under news for the article.

We would like to remind you that the better your health is the easier it is to grow your business and the better your business is the easier it is to squeeze in your workouts and relaxation time.

Please read this article and give us feedback on how helpful it is for you. In appreciation of your feedback, we would like to offer you a complimentary phone "Brainstorming For Business" session ($100 value). E-mail your feedback to fitforbusiness@rogers.com .

Have a great business day!

Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca

Friday, December 14, 2007

Parties and Networking

Parties and networking

Last night Business Connection Exchange and Biznetwork News (www.biznetworknews.com)teamed up to host a great corporate Christmas Party for small business owners - "2007 Small Business Holiday Party".

Nine chapters had members who attended the event. Wow! Check the web-site for some pictures - www.business-connection-exchange.ca.

Fourteen companies sponsored our event. Thank you for helping to make it a success. We have the sponsors listed below - please support our sponsors.

Networking automatically started since everyone in the room was either a small business owner or a guest of a small business owner. Lots of great business connections happened at the Holiday Party.

But, what do you do at a holiday party when it is not a business event?

- Have business cards handy but only give them out after talking about your business

- Be ready with a really short business introduction (30 sec or 1 min)

- Ask other people what they do and you will create the opportunity to tell them what you do

- Remember that you get the best connections when you help the other person

- Do not push your luck, if it is not a business event do not expect business networking.

Enjoy your parties and listen for the opportunities to network about your business products and services.
Merry Christmas and Happy New Year!
Cheryl Rankin
Fit For Business
647-287-0320

Monday, October 29, 2007

Workshops / Think Tanks

Reach a new Business level!
• F a l l B u s i n e s s T r a i n i n g S e r i e s
Fit For Business is teaming up with other great training providers to deliver a series of sessions that will help your business reach the next level. These topics are designed to provide you with new ideas, new information and new strategies to help revitalize your existing business and improve your profits.
• 1 session - $25 plus GST
7:30 am – 9:00 am, Four Points By Sheraton, 2501 Argentia Road, Mississauga
October 26th
e-marketing
(The Technology Coach/Fit For Business)
November 9th
blogging for business
(The Technology Coach/Fit For Business)
November 23rd
turning your
customers into
your sales force
(Willowtree Customer Service/
Fit For Business)

Business Think Tank Series
* 1 session - $30 plus GST (includes 3 course lunch); 11:30- 1pm, West 50 Restaurant, 50 Burnhamthorpe Road West, Mississauga
October 19th
informercials that work!
(Actors in Motion/
Fit For Business)
November 2nd
strategies to become
a business rebel
(Think Strategies/
Fit For Business)
November 16th
marketing magic
(Altimeter Design/
Fit For Business)
November 30th
how to get the most
out of your small
business technology
(The Technology Coach/
Fit For Business)

Pre-register by calling Cheryl at 647-287-0320, fitforbusiness@rogers.com; For more details, please see the web-site - www.fitforbusiness.ca.

New Networking

Networking is a great way to market your company thanks to the personal touch and of course the power of word of mouth marketing. Are all of the networking events the same these days?

It is up to you to make each networking event useful. The easiest and fastest way to get results from networking events is to help other people.

Find out what type of people they want to meet and help to introduce them to others in the room. You now have two people who will remember you and in tunr also try to help you. Sometimes a good idea for someone else is just as good as your sales pitch for your own business. They will remember you and in turn will try to use your services or give you a referral.

A happy client tells one or two people about your business, while a grumpy one tells thirteen people. Even a contact at a networking event who is pleased with your help will tell one or two more people about your business. Be memorable for good reasons - help other people when you see them at networking events.

Use networking to grow your business to the next level. In many cases, networking is faster, and less expensive than advertising.

Join Fit For Business for the current workshops and/or think tanks every Friday. Details are on the web-site - www.fitforbusiness.ca.

Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca

Tuesday, September 25, 2007

No time for networking?

I was telling someone about the business networking lunch that I am going to be chairing starting on October 3rd and their reaction was "I do not have time to network". Wow! I was impressed - too many clients to network - well actually no they do not have too many clients. They are too busy looking for clients to network.

I put on my trainer/teaching hat and decided to explain why I network --- here is how it went...

How often do your clients purchase your product or service based on your initial interaction? Never. Ok then, do your clients need to trust you and know you a little bit before buying from you? Definitely!

When you attend a networking event regularly you get the chance to safely develop a relationship with many other business owners. As their trust in you develops, they may consider buying from you. The best part about the repetitive nature of networking comes when the person trusts you enough to put their own name on the line and give you a referral.

To take full advantage of networking - tell people who your target market is and what types of things they should listen for. If you hear someone say - I have no plan then I want you to have them call me at Fit For Business.

Even though it takes awhile to start generating leads, connections and/or referrals; it is totally worth the effort. If you need any help in setting up your networking plan, call me and we will sit down and talk about it over coffee.

The group that I will be chairing on Wednesdays at lunch is Business Connection Exchange - Toronto Downtown. We meet on the 1st & 3rd Wednesdays at 12 - 1:30pm; Town & Country Restaurant, 190 Queen's Quay at Sherbourne, $15 / buffet and free parking.

If you are available on Wed. Oct 3rd and/or Wed. Oct 17th, then please let me know and get it in your schedule. Make time for networking and in the long run you will save time searching for clients.

Cheryl Rankin
Fit For Business
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca
www.fitforbusiness.blogspot.com