Most businesses owners jump into business without a business plan which is not a great idea. Even worse is the number of business owners with no marketing plan.
No clients = no business
How do you plan to get clients?
How much is a new client worth to you?
How long does it take to get a new client?
How do you find your potential clients?
How do you get the attention of potential clients?
How do your potential clients make decisions on the purchase of products and services?
How do you get clients to buy from you again?
How do you figure out what to charge clients?
If you can answer all of these questions, then you have most of your marketing plan done. Congratulations!
If you can not answer all of these questions then check out the next two Fit For Business workshops -
No Dollars Marketing Workshop (includes breakfast)
Fri. Feb 11th
9:30 - 11am
Coras, 17 Ray Lawson, Brampton
$60+tax / per person
OR
$10+tax / per person when you tell 10 people about this workshop
Use facebook, linked in, your blog, your newsletter, emails, calls or announce it at a networking event...tell 10 people and save $50.
Shape Up Your Sales Workshop
This 3 hour interactive workshop uses a marketing template for the handout and walks you through some strategies that will help you grow your business to the next level. All participants get two - one hour consultations to help you put the new info and ideas into an action plan.
Fri. Feb 25th
1 - 4pm
GPO Network Offices
Airport Rd, Mississauga
$250 plus taxes
To register call Cheryl Rankin at 647-287-0320
Fit For Business
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
facebook - Cheryl Rankin
linked in - Cheryl Rankin
twitter - FitForBusiness
Sprouter
Showing posts with label marketing plans. Show all posts
Showing posts with label marketing plans. Show all posts
Saturday, January 15, 2011
Tuesday, November 30, 2010
Sales vs Marketing
Having a tough time closing sales?
Go back to your marketing. Chances are you do not know enough about your client. The more you know about your target market the easier the sale is.
If your clients never go on the computer then do not market on the computer; do not send them quotes on the computer and do not ask them to pay on the computer.
If your clients are extremely busy then do not waste their time. Respect their busy life and ask for time and make it as useful as possible. Potential fitness members love to get a free workout when they tour a new facility. They get to do their workout and test the facility without having to go to their old facility after their tour.
If your clients are ladies who buy all of their food at the local health food store then start working out some marketing opportunities with the health food store.
If your clients are brand new business owners who think they can do it themselves then include that in your marketing -- get faster results than doing it on your own.
If clients that do their own home repairs are your clients then you may do something like - get the project done on time and get back to normal. How long did your last project take?
All messages throughout your marketing and sales should reflect your client and your conversations with a prospect.
Book Fit For Business to create a marketing action plan for your business so that your sales will be easier and you will close more deals.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Go back to your marketing. Chances are you do not know enough about your client. The more you know about your target market the easier the sale is.
If your clients never go on the computer then do not market on the computer; do not send them quotes on the computer and do not ask them to pay on the computer.
If your clients are extremely busy then do not waste their time. Respect their busy life and ask for time and make it as useful as possible. Potential fitness members love to get a free workout when they tour a new facility. They get to do their workout and test the facility without having to go to their old facility after their tour.
If your clients are ladies who buy all of their food at the local health food store then start working out some marketing opportunities with the health food store.
If your clients are brand new business owners who think they can do it themselves then include that in your marketing -- get faster results than doing it on your own.
If clients that do their own home repairs are your clients then you may do something like - get the project done on time and get back to normal. How long did your last project take?
All messages throughout your marketing and sales should reflect your client and your conversations with a prospect.
Book Fit For Business to create a marketing action plan for your business so that your sales will be easier and you will close more deals.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Thursday, August 5, 2010
Blogs - why bother?
Blogs are one of the very best ways to communicate with your clients, potential clients and people who might find you for the first time.
Tips for successful blogs
- try to blog regularly (at least once a month, maybe once a week or even more)
- talk about topics your clients are interested in
- highlight your products or services by using stories and examples (do sell through the blog)
- prove you are an expert by writing an article
- post pictures to show off your good work
- have some great clients post tesimonials through the comment feature
- use your blog until you can afford a web-site
- keep all messages short and sweet
- do not forget to use the catchy words / keywords in the message and post them in the labels section as well
- if you are promoting blogs as part of a marketing plan then put that in the message
- include a call to action
- include your contact information
Call Cheryl Rankin, Fit For Business to arrange for a free consultation concerning your current marketing strategies.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Tips for successful blogs
- try to blog regularly (at least once a month, maybe once a week or even more)
- talk about topics your clients are interested in
- highlight your products or services by using stories and examples (do sell through the blog)
- prove you are an expert by writing an article
- post pictures to show off your good work
- have some great clients post tesimonials through the comment feature
- use your blog until you can afford a web-site
- keep all messages short and sweet
- do not forget to use the catchy words / keywords in the message and post them in the labels section as well
- if you are promoting blogs as part of a marketing plan then put that in the message
- include a call to action
- include your contact information
Call Cheryl Rankin, Fit For Business to arrange for a free consultation concerning your current marketing strategies.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Monday, July 19, 2010
Fireflies - Prospects
Fireflies and Prospects
Have you ever seen a firefly? These lightning bugs as some people call them flash on and off in the evening dusk and early darkness.
Your prospects for new clients are exactly like these fireflies. They seem to pop out of nowhere and signal you whether you are ready to catch them or not. Then when you want to catch the firefly (your prospect) the light goes out and you can not find them. Just when you start to walk away; they flash their light again and you start your new chase to get them.
To catch a firefly -
1. Watch for the firefly in the correct neighbourhood (forests are great).
2. Plan ahead - do you want to put them in a container? Is the container ready and handy?
3. Plan your strategy - are you going to catch them in your hands?
4. What other factors could affect your pursuit? Do you need to wear running shoes and jeans so you can walk freely through the forest and not get hurt on sticks and branches?
5. Focus - if you stop watching the firefly then you will loose them in the darkness.
6. Contact / catch your firefly when you get the chance because the chances come few and far between them.
7. Be happy but do not celebrate too much or you will scare away the other fireflies.
To get a new prospect -
1. Watch for your prospect in its correct neighbourhood (target market).
2. Plan ahead - what do you want your prospect to do? read a newsletter, check out a website, phone you or book a meeting.
3. Plan your strategy - how are you going to communicate with your prospect?
4. What factors could affect your pursuit of this new prospect? (competition, timing)
5. Focus - keep in touch with your prospect without scaring them off.
6. Contact your prospect to close the sale when you get the chance because the chances come few and far between them.
7. Be happy but do not celebrate too much or you will scare away other prospects.
To create your marketing action plan so that you can change your prospects into clients, contact Cheryl Rankin at Fit For Business for your complimentary introductory session.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
*sign up for our newsletter at www.fitforbusiness.ca
Have you ever seen a firefly? These lightning bugs as some people call them flash on and off in the evening dusk and early darkness.
Your prospects for new clients are exactly like these fireflies. They seem to pop out of nowhere and signal you whether you are ready to catch them or not. Then when you want to catch the firefly (your prospect) the light goes out and you can not find them. Just when you start to walk away; they flash their light again and you start your new chase to get them.
To catch a firefly -
1. Watch for the firefly in the correct neighbourhood (forests are great).
2. Plan ahead - do you want to put them in a container? Is the container ready and handy?
3. Plan your strategy - are you going to catch them in your hands?
4. What other factors could affect your pursuit? Do you need to wear running shoes and jeans so you can walk freely through the forest and not get hurt on sticks and branches?
5. Focus - if you stop watching the firefly then you will loose them in the darkness.
6. Contact / catch your firefly when you get the chance because the chances come few and far between them.
7. Be happy but do not celebrate too much or you will scare away the other fireflies.
To get a new prospect -
1. Watch for your prospect in its correct neighbourhood (target market).
2. Plan ahead - what do you want your prospect to do? read a newsletter, check out a website, phone you or book a meeting.
3. Plan your strategy - how are you going to communicate with your prospect?
4. What factors could affect your pursuit of this new prospect? (competition, timing)
5. Focus - keep in touch with your prospect without scaring them off.
6. Contact your prospect to close the sale when you get the chance because the chances come few and far between them.
7. Be happy but do not celebrate too much or you will scare away other prospects.
To create your marketing action plan so that you can change your prospects into clients, contact Cheryl Rankin at Fit For Business for your complimentary introductory session.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
*sign up for our newsletter at www.fitforbusiness.ca
Monday, April 26, 2010
Targeting your Marketing
Targeting Your Marketing
All marketing workshops and books talk about target markets. They are important because the more you know about them - the more money you save, the faster you get clients and the easier it is to get clients.
If you are selling make-up and I sen you to one networking meeting:
a) 100 ladies - you might have a chance of getting the attention of half of the people
b) 100 men - you might have a chance of getting the attention of 1 or 2 of the people
c) 50 women / 50 men - you might have a chance of getting the attention of 26 people
Which event would you go to if you were only allowed to attend one? The event that has 100 ladies would be your best option for your time, money and effort.
You can target your marketing even more than that. I challenge you to list 20 details about your target market.
- geographical area
- male / female
- age
- size of business
- are they busy? are they slow?
- are they searching for your services or have no idea you exist?
Once you have 20 ideas then stop and read them outloud. Usually a great marketing idea will jump off the page at you. Try this and send me an e-mail with your new / revised idea that jumps off the page.
Having trouble coming up with a list of 20 - book a coffee session and let's do it together.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
***sales workshops on April 27th and May 11th
All marketing workshops and books talk about target markets. They are important because the more you know about them - the more money you save, the faster you get clients and the easier it is to get clients.
If you are selling make-up and I sen you to one networking meeting:
a) 100 ladies - you might have a chance of getting the attention of half of the people
b) 100 men - you might have a chance of getting the attention of 1 or 2 of the people
c) 50 women / 50 men - you might have a chance of getting the attention of 26 people
Which event would you go to if you were only allowed to attend one? The event that has 100 ladies would be your best option for your time, money and effort.
You can target your marketing even more than that. I challenge you to list 20 details about your target market.
- geographical area
- male / female
- age
- size of business
- are they busy? are they slow?
- are they searching for your services or have no idea you exist?
Once you have 20 ideas then stop and read them outloud. Usually a great marketing idea will jump off the page at you. Try this and send me an e-mail with your new / revised idea that jumps off the page.
Having trouble coming up with a list of 20 - book a coffee session and let's do it together.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
***sales workshops on April 27th and May 11th
Saturday, April 17, 2010
Marketing Plans That Work
Marketing Plans That Work
Everyone talks about having a marketing plan that works. The very best marketing plans include target market details, budgets, variety of communication strategies and of course creativity. The biggest difference between a marketing plan that works and one that does not work is the implementation.
If monthly newsletters are on your marketing plan - do they go out once a month or once in awhile?
If social media is on your marketing plan - do you work it a little bit daily or on the weekends when no one will see your entries?
If phone calls are on your marketing plan - do you make at least 15 calls to live bodies everyday? Do you make 15 pro-active calls a week?
Follow and implement your marketing plan and watch your results soar!
Need help creating your marketing plan and/or implementing it, then call Cheryl Rankin, Fit For Business for some marketing consultations.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
**next sales training Toronto workshop is April 27th in Toronto
**next sales training Mississauga workshop is May 11th in Mississauga
Everyone talks about having a marketing plan that works. The very best marketing plans include target market details, budgets, variety of communication strategies and of course creativity. The biggest difference between a marketing plan that works and one that does not work is the implementation.
If monthly newsletters are on your marketing plan - do they go out once a month or once in awhile?
If social media is on your marketing plan - do you work it a little bit daily or on the weekends when no one will see your entries?
If phone calls are on your marketing plan - do you make at least 15 calls to live bodies everyday? Do you make 15 pro-active calls a week?
Follow and implement your marketing plan and watch your results soar!
Need help creating your marketing plan and/or implementing it, then call Cheryl Rankin, Fit For Business for some marketing consultations.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
**next sales training Toronto workshop is April 27th in Toronto
**next sales training Mississauga workshop is May 11th in Mississauga
Sunday, April 11, 2010
Marketing Money is Wasted
Marketing Money
Are you wasting your marketing money or actually using it?
1. Was it just a deal that you can not say no to?
2. Did you get any leads?
3. Would your money be spent better with another marketing strategy?
4. Do you have a plan so all of the marketing things you do create a brand?
5. Did you say "yes" just because of who was selling it?
Use your Marketing Plan to make good use of your money -
a. Do you have a chance of getting $10 for every $1 that you spend on marketing?
b. Do you have a marketing budget? (20% of your revenue)
c. Does it focus on your target market?
d. Track the results so you know whether or not to repeat that strategy.
To determine if your marketing money is wasted, call Cheryl at 647-287-0320 to set a complimentary introductory session.
Free marketing template - just e-mail info@fitforbusiness.ca and put "marketing template" in the subject line.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter: fitforbusiness
Are you wasting your marketing money or actually using it?
1. Was it just a deal that you can not say no to?
2. Did you get any leads?
3. Would your money be spent better with another marketing strategy?
4. Do you have a plan so all of the marketing things you do create a brand?
5. Did you say "yes" just because of who was selling it?
Use your Marketing Plan to make good use of your money -
a. Do you have a chance of getting $10 for every $1 that you spend on marketing?
b. Do you have a marketing budget? (20% of your revenue)
c. Does it focus on your target market?
d. Track the results so you know whether or not to repeat that strategy.
To determine if your marketing money is wasted, call Cheryl at 647-287-0320 to set a complimentary introductory session.
Free marketing template - just e-mail info@fitforbusiness.ca and put "marketing template" in the subject line.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter: fitforbusiness
Monday, November 23, 2009
December Marketing
How on earth do you get your potential client's attention during December?
1. Review the details to describe your perfect client.
2. Sale - sales definitely get attention.
3. Benefits - be very obvious in telling everyone the benefits of being a client in December.
4. Can you team up with a company that is getting lots of attention in December and market together? (Alliance Marketing)
5. Do something good and include it in your marketing -- for every sale you will donate to a charity.
6. Donate door prizes for corporate and charty events and get publicity that will help you in the future.
7. Package your products and services in a new way to attract attention to your business.
8. Rename your services to match the season.
9. How can you use the internet to get the word out for free? (gorilla marketing)
If you have a tough time creating a last minute plan for December, call Cheryl Rankin, Fit For Business at 647-287-0320 and get a few tips for free.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter:fitforbusiness
1. Review the details to describe your perfect client.
2. Sale - sales definitely get attention.
3. Benefits - be very obvious in telling everyone the benefits of being a client in December.
4. Can you team up with a company that is getting lots of attention in December and market together? (Alliance Marketing)
5. Do something good and include it in your marketing -- for every sale you will donate to a charity.
6. Donate door prizes for corporate and charty events and get publicity that will help you in the future.
7. Package your products and services in a new way to attract attention to your business.
8. Rename your services to match the season.
9. How can you use the internet to get the word out for free? (gorilla marketing)
If you have a tough time creating a last minute plan for December, call Cheryl Rankin, Fit For Business at 647-287-0320 and get a few tips for free.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter:fitforbusiness
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