Showing posts with label more sales. Show all posts
Showing posts with label more sales. Show all posts
Monday, April 11, 2011
Words - Marketing & Sales
Words for Marketing & Sales - Use the words of your target market not your own words. Too many advertisements, presentations and articles are written in the words of the seller. Words that are jargon just to the industry, words that only certain people use in real life. Even if your target market company is using those words, is the decision maker of your product or service using those words. You may be selling technological advancements to upgrade a factory but the CEO is not a hands on technology person or an engineer -- use plain English words. use the words of your target market. When you use industry specific jargon or acronyms then automatically explain them as you go along. Not that you are insulting anyone but you just do not need them stuck trying to translate something that they feel they should know but they can not remember the word at the moment. Talk in a way that your client can easily understand you and your point and watch your marketing improve, your sales improve and of course the bottom line improve. For help with your content or editing call Cheryl Rankin at 647-287-0320. Cheryl Rankin Fit For Business 647-287-0320 info@fitforbusiness.ca www.fitforbusiness.ca
Wednesday, September 1, 2010
Sales Training - Mississauga
Sales Training
Have you ever been surprised when a potential client said "no" to your services?
The most popular reason that people say "no" to services are that they do not understand the value for the money. They say it is too expensive or they picked someone less expensive.
- do they understand the value of your service?
- do they know that your service will solve your problem?
- do they understand why you are better than your competition?
- do they know what and how you will deliver your service?
Make a better connection with your potential clients and get more sales for your small business. Sign up today for Fit For Business' "Shape Up Your Sales" sales training workshop in Mississauga.
Check the website for details for the September and October dates.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Have you ever been surprised when a potential client said "no" to your services?
The most popular reason that people say "no" to services are that they do not understand the value for the money. They say it is too expensive or they picked someone less expensive.
- do they understand the value of your service?
- do they know that your service will solve your problem?
- do they understand why you are better than your competition?
- do they know what and how you will deliver your service?
Make a better connection with your potential clients and get more sales for your small business. Sign up today for Fit For Business' "Shape Up Your Sales" sales training workshop in Mississauga.
Check the website for details for the September and October dates.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
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