Saturday, February 21, 2009

Speaking Opportunities

Do you have anything to share? Can you help other people by giving a presentation?

If you have something positive to share then get out there and do it. Have you spoken to your own networking group? Does your networking group have other chapters?

To get more speaking engagements:
1. Finish your speaking engagements by telling people that you would like more speaking opportunities.
2. Ask in your 1 minute introductions.
3. Tell people where you have spoken and it might help them think of a new opportunity for you.
4. Write about your speaking engagements in your blog, newsletter or web-site.

Recently I spoke for the City Of Toronto's Enterprise Toronto program and I am scheduled to speak to a group of business owners in the Town Of Ajax. When I told a business friend that I was excited about these opportunities, she booked me to speak to her group in March.

If you know any business groups that would like a speaker who can share ideas on how to grow your business, marketing and/or sales, then please pass along my name.

Thank you,
Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca
*sign up for my newsletter on my web-site

Thursday, February 19, 2009

1 Minute Intro

Infomercial / Elevator Pitch / Business Introduction

A 1 minute introduction to your business is mandatory for your business. Include the basics like your name, your business name, what do you do and what problem do you solve for your clients. Add in some special things like 1) why you are better than your competition, 2) why are you different than your competition (unique selling proposition) or 3) who is your target market.

Use your 1 minute to try to get the attention of your audience. Do not sell anything!
Most business owners should use the 1 minute to buy enough time from their audience to get a coffee meeting where they can do their sales pitch.

What impression do you want to leave your audience with? Now write your 1 minute to give that impression.

Practice your 1 minute so it is automatic.

If you need help with your 1 minute introduction, please call Cheryl at Fit For Business to book a phone consultation. She can be reached at 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Wednesday, January 14, 2009

Better than fine in '09

Business Owners want the prospects to choose them over their competition. If you are just fine then you will not get chosen and your business will not grow.

Start the year off right and be "better than fine in'09".

1. Stand out from your competition.
- is your tag line memorable?
- does your marketing stand out?
- how helpful can you be to your contacts?
- do you have a better price, better service, better product?
2. Make all parts of the business as professional as possible.
3. Promise what you plan to deliver.
4. Deliver what you promised and a bit more.
5. What do you do that impresses your clients? Do it again!

If you want to be "better than fine in'09" and grow your business, please call me for a complimentary introductory session.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/

Tuesday, September 30, 2008

Who are you calling?

Who will you be calling today?
The National Do Not Call list and your small business.

The National Do Not Call List (DNCL) will launch Today September 30, 2008. Scott Kendall, The Technology Coach sent the following e-mail. I thought it was so helpful that I asked if I could share it with you.
The Do Not Call List is designed to reduce the number of unwanted telemarketing calls and faxes Canadian consumers receive. Key facts for Small Business Owners!Telemarketers are those who make calls or send faxes to sell or promote a product or service, or to request donations. Exempt telemarketers include registered charities, newspapers, political parties, as well as organizations that conduct market research, polls and surveys.
Are YOU a telemarketer?If you make calls or send faxes to sell or promote a product or service, or to request donations, then you are a telemarketer."But I only make warm calls, Follow up when clients / customers request it or I was calling because I was given your name as a referral!"According to the CRTC "Telemarketing" means the use of telecommunications facilities to make unsolicited telecommunications for the purpose of solicitation.But you might be exempt! Click here to read my Blog this week and find out if the rules apply to you and under what circumstances.
Scott Kendall
The Technology Coach
Office 905-366-8234
To discuss how to market your business without phone calls, call Cheryl Rankin, Fit For Business at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320

Wednesday, September 17, 2008

Do it right the first time!

When we try to rush to get things done, many little things go wrong which slow us down. In the majority of situations like this we actually have to redo our work.

My son came home the other day very upset that the teacher did not like his title page that he completed in less than 1 minute. In the evening, when he started the project he said "it will only take a couple of minutes". We suggested he slow down and do it right the first time and not risk having to redo it yet again.

His finished title page looked great and it did not take as much time as he imagined.

Slow down!
Do it right!
Your attention will focus on the project!
Your productivity and accuracy will go up!

Whether it is recording a new business contacts phone number in the correct spot the first time or filing things in the correct place - do it right the first time and watch your business grow.

Check our web-site for upcoming info on "Shape Up Your Sales" workshop and consultation. This sales training workshop will help small businesses grow.

Cheryl
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Tuesday, September 9, 2008

Routines

Wow! It is September and everyone is getting back into school routines, fitness routines, but have they also figured out their business routines.

Little things that can make a big difference in a business success can easily slip through the cracks whether life is just busy or whether things like summers and vacations get in the way.

This blog has not received any attention from me since the start of the summer. It is part of my marketing and communication plan so in addition to consulting my clients on routines sometimes I have to consult myself.

To get your business in a routine -
1. Determine how each duty impacts the big goal.
2. Clarify how often this duty is necessary.
3. Who is doing each duty?
4. What is the most productive time to do the duty? Phone calls at lunchtime and dinnertime usually produce lower results. E-mail newsletters sent on Mondays get lost in the weekend in-box.
5. Schedule in the duties - be sure to set any electronic schedules to repeat. Write it down for this week and all the weeks until Christmas.
6. Set up a reminder system - do you send yourself an e-mail whose delivery is delayed until the correct time? Do you have it in your daily schedule that you review daily? Do you have a business buddy who will check on you?

Routines can increase the productivity of all apsects of your business - start today! Do not wait for tomorrow.

Call Cheryl at Fit For Business if you need help clarifying your business plan for the next few weeks.

647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Friday, June 27, 2008

Great Promotional Product

I attended 'Powernetworking' lunch meeting yesterday and won a door-prize. I was extremely impressed with my prize from Janet Auty-Carlisle of Living La Vida Fearless. Janet is a life coach who always says that she helps people talk about, deal with and plan for the 'elephant in the room'. In other words she helps you with your big challenges.

Now that prize - it is writing paper made from Elephant Dung. I am not joking - elephant dung. The purchase of this paper actually helps protect elephants in Thailand. There was even a pen that looks like a branch with an elephant on it.

Too many business owners never bother to find a good match for a give-away or a door-prize. Janet has found a product that totally matches her business and her philosphy.

Thank you so much for the gift Janet.

If you need help choosing the right promotional item, please call Cheryl at Fit For Business 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca