Targeting your Marketing

Targeting Your Marketing

All marketing workshops and books talk about target markets. They are important because the more you know about them - the more money you save, the faster you get clients and the easier it is to get clients.

If you are selling make-up and I sen you to one networking meeting:
a) 100 ladies - you might have a chance of getting the attention of half of the people
b) 100 men - you might have a chance of getting the attention of 1 or 2 of the people
c) 50 women / 50 men - you might have a chance of getting the attention of 26 people

Which event would you go to if you were only allowed to attend one? The event that has 100 ladies would be your best option for your time, money and effort.

You can target your marketing even more than that. I challenge you to list 20 details about your target market.
- geographical area
- male / female
- age
- size of business
- are they busy? are they slow?
- are they searching for your services or have no idea you exist?

Once you have 20 ideas then stop and read them outloud. Usually a great marketing idea will jump off the page at you. Try this and send me an e-mail with your new / revised idea that jumps off the page.

Having trouble coming up with a list of 20 - book a coffee session and let's do it together.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
***sales workshops on April 27th and May 11th

Marketing Plans That Work

Marketing Plans That Work

Everyone talks about having a marketing plan that works. The very best marketing plans include target market details, budgets, variety of communication strategies and of course creativity. The biggest difference between a marketing plan that works and one that does not work is the implementation.

If monthly newsletters are on your marketing plan - do they go out once a month or once in awhile?
If social media is on your marketing plan - do you work it a little bit daily or on the weekends when no one will see your entries?
If phone calls are on your marketing plan - do you make at least 15 calls to live bodies everyday? Do you make 15 pro-active calls a week?

Follow and implement your marketing plan and watch your results soar!

Need help creating your marketing plan and/or implementing it, then call Cheryl Rankin, Fit For Business for some marketing consultations.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
**next sales training Toronto workshop is April 27th in Toronto
**next sales training Mississauga workshop is May 11th in Mississauga

Shape Up Your Sales

Categorize your contacts and leads into three categories.

1 - cold leads - never officially met or talked
2 - warm leads - you have met and / or talked; they seemed interested to know you and or your products better
3 - hot leads - they expressed an interest in your product

Boost your sales to the next level -- sign up for the next "Shape Up Your Sales" Workshop. This sales training will give you a 3 hour workshop and a one hour consultation.

See a previous blog for more details or check out our web-site at www.fitforbusiness.ca

April 27th - Toronto / May 11th - Mississauga

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter: fitforbusiness

Marketing Money is Wasted

Marketing Money

Are you wasting your marketing money or actually using it?
1. Was it just a deal that you can not say no to?
2. Did you get any leads?
3. Would your money be spent better with another marketing strategy?
4. Do you have a plan so all of the marketing things you do create a brand?
5. Did you say "yes" just because of who was selling it?

Use your Marketing Plan to make good use of your money -
a. Do you have a chance of getting $10 for every $1 that you spend on marketing?
b. Do you have a marketing budget? (20% of your revenue)
c. Does it focus on your target market?
d. Track the results so you know whether or not to repeat that strategy.

To determine if your marketing money is wasted, call Cheryl at 647-287-0320 to set a complimentary introductory session.

Free marketing template - just e-mail info@fitforbusiness.ca and put "marketing template" in the subject line.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter: fitforbusiness

Making A Tradeshow Work

Making A Tradeshow work for your business takes some planning. Do not waste your time or money unless you plan for success.
1. Confirm that your target market will attend the event.
2. Ask what advertising the event has done to get attendees.
3. Be visible - have a sign that stands up (at least on the table) Make sure people can see your info from the other side of the walkway.
4. Create handouts that match your target market.
5. Figure out how to attract people to your booth - candy, draw, fun activity.
6. Collect names of potential clients - draw, newsletter sign-up.
7. You need to be visible - stand up as much as possible.
8. Be ready - offer a smile and say hello to everyone. Do not sit and read the paper. Ask a question that helps you decide if they are a potential client.
9. Talk to people - engage people in conversation. Booths with visitors attract more visitors.
10. Follow-up

Whether a tradeshow is $50 for a small business owner at a local event or $5,000 for a national level; being prepared will help the success of the event.

To create your tradeshow plan, marketing pieces and / or staffing for your event, please call Cheryl Rankin, Fit For Business at 647-287-0320,

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter - fitforbusiness
linked in / facebook

Shape Up Your Sales

Shape Up Your Sales

Just like a fitness routine that you have to do regularly -- you need to do your sales regularly. Making a few calls a week will result in extremely slow sales. Call at least 15 people a day. If you can not make these calls yourself, then it may be tiime to consider a virtual assistant or a sales assistant.

Sign up for the next sales workshop and learn how to grow your list, connect with clients and close more sales.

Shape Up Your Sales Workshop
3 hour sales workshop
1 hour consultation

Tues. May 11th
1 - 4pm
GPO Network
5925 Airport Rd, suite 200
Mississauga
$150 plus GST

Tues. Aprl 27th
1 - 4pm
401 Bay, 16th floor
Toronto
$150 plus GST

Call today to register
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/

No Dollars Marketing

No Dollars Marketing

Here are some helpful ideas to market your business without spending any money from Cheryl Rankin, Fit For Business.

- use a signature block on your e-mail
- make sure your voicemail has your name, your business name and try to give them a reason to leave a message
- respond to incoming newsletters and advertisements (thank you, your ad or something to help them)
- put all of your contacts in your e-mail and phone lists
- send 5 pro-active e-mails and make 5 pro-active calls a day
- have coffee with a new contact every week
- call at least one previous client for a nice chat each week
- put your business cards in all stores, coffee shops and board of trades that will let you
- send out an advertisement / introduction to a business contact to everyone on your list in trade for them to send out an ad/introduction to their list
- offer to be a guest speaker at your networking group/other groups
- volunteer for any charity but remember to tell them that you run your own business (bet they ask what you do!)
- post your product or services on some other web-sites like kijiji
- put your business listing on any internet directories that you can for free
- update your profile on all member listings that you have in books and internet directories
- linked in / Facebook / twitter – use them for business only
- find 3 other people who have the same target market and create a mailer to be sent to your target market; divide the cost by 3 and you do the work
- be the contact person for the next event
- help at least one other business owner a week with no strings attached
- tell people what to listen for in order to find you referrals
- offer a referral fee to a few people who might promote your business
- trade with someone who can get you publicity or advertising in trade for your product or service
- go knock on doors
- be sure that your close friends and family actually understand and can talk about what you do….they are going to talk anyway make sure it is helpful
- hire someone on 100% commission sales
- create a helpful handout

To get help implementing this list into your action plan – call Cheryl Rankin at 647-287-0320 to book a Brainstorming Session for your business.

Fit For Business
info@fitforbusiness.ca www.fitforbusiness.ca
Twitter: FitForBusiness / Linked In / Facebook