Baskin and Robbins .31cent Scoop Night is an abosultely great promotion to attract attention to their business. They have included everything - an unbelieveable price, connection to a charity and of course fun!
What are you doing in your business to attract attention? If you are not attracting attention then it is impossible to stand out above your competition. No one will find you.
Baskin and Robbins .31cent Scoop Night
April 29th 5 - 10pm
Bring your family and friends to the 3rd annual31 Cent Scoop Night at Baskin-Robbins(TM) to showyour support for firefighters and enjoy scoops ofyour favourite ice cream for 31 cents.
As a thank you to our customers and the firefighters who protect them, Baskin-Robbins is donating$10,000 to Canadian Fallen Firefighters Foundation.All collected consumer donations will be used by CFFF to build the Canadian Firefighters Memorial in Ottawa.
- 2.5 oz. scoops are 31 cents plus tax where applicable, limit three scoops per person.
To attract attention to your business, call Cheryl at 647-287-0320 to book a Brainstorming For Business session.
Cheryl
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
Sunday, March 29, 2009
Saturday, March 28, 2009
Social Media / Networking
Putting a new spin on networking -
Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.
5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.
Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.
This article was posted in the BDC newsletter for March 2009. To see the complete article -
Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.
5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.
Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.
This article was posted in the BDC newsletter for March 2009. To see the complete article -
http://www.bdc.ca/en/my_project/Projects/articles/social_media.htm?cookie%5Ftest=1
To get help including networking in your marketing plan, call Cheryl at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
Friday, March 27, 2009
Learn How To Brainstorm!
Is Your Business Stuck?
Not Sure Which Idea To Use?
How Can You Market And Cut Back On The Budget At The Same Time?
I have teamed up with Otto schmidt, Accents On Skills for a great workshop on Brainstorming or Business Owners.
Here is the flyer with all of the details:
http://iclaro.com/users/17237/downloads/Spring%20Training%202009.pdf
Tell us you saw this blog and save 50%!
Cheryl Rankin
Fit For Business
6472-873-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
Not Sure Which Idea To Use?
How Can You Market And Cut Back On The Budget At The Same Time?
I have teamed up with Otto schmidt, Accents On Skills for a great workshop on Brainstorming or Business Owners.
Here is the flyer with all of the details:
http://iclaro.com/users/17237/downloads/Spring%20Training%202009.pdf
Tell us you saw this blog and save 50%!
Cheryl Rankin
Fit For Business
6472-873-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
Tuesday, March 17, 2009
Recession Marketing
Recession Marketing -
Marketing that is fit enough for the recession
Recession marketing is not the same as marketing in regular times. Is your marketing fit enough for the recession? Are your messages working? Are you attracting the attention of possible clients? Are they becoming clients?
Being aware of the challenges and opportunities of your business and industry will open the door for great possibilities. In a recession, clients are reluctant to enter into long term commitments. The fitness industry faces the challenge of getting clients to commut to memberships. Knowing this, a few fitness centres have adopted ‘pay as you go programs’ and are being successful at it. They have adjusted how they sell their service reacting to an opportunity that the industry created.
Your business is based on meeting the needs of your target market. What if your current target market no longer needs or wants your services. Do you close the business? If you always delivered long term personal training to people who needed your assistance to loose weight and get back into shape; you may need to adjust and do personal training for weekend athletes who think they can do it themselves.
The big thing about Recession Marketing is change or you will have no clients. Do not stop marketing or your clients will go to your competition. Adjust your marketing to keep your clients and attract new ones.
Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca
*sign up for our free newsletter - www.fitforbusiness.ca
Marketing that is fit enough for the recession
Recession marketing is not the same as marketing in regular times. Is your marketing fit enough for the recession? Are your messages working? Are you attracting the attention of possible clients? Are they becoming clients?
Being aware of the challenges and opportunities of your business and industry will open the door for great possibilities. In a recession, clients are reluctant to enter into long term commitments. The fitness industry faces the challenge of getting clients to commut to memberships. Knowing this, a few fitness centres have adopted ‘pay as you go programs’ and are being successful at it. They have adjusted how they sell their service reacting to an opportunity that the industry created.
Your business is based on meeting the needs of your target market. What if your current target market no longer needs or wants your services. Do you close the business? If you always delivered long term personal training to people who needed your assistance to loose weight and get back into shape; you may need to adjust and do personal training for weekend athletes who think they can do it themselves.
The big thing about Recession Marketing is change or you will have no clients. Do not stop marketing or your clients will go to your competition. Adjust your marketing to keep your clients and attract new ones.
Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca
*sign up for our free newsletter - www.fitforbusiness.ca
Monday, March 9, 2009
Database Management
This afternoon I spoke to a great networking group in Newmarket - Executive Mentors. My topic was database managment. Do you have a business card collection in a shoe box? Do you have any idea how much money and time that shoe box cost you? Do you understand that if the only place that you have your contact information for those other business owners is in the shoe box then it is worth nothing.
Try to stay on top of inputting the contact info everyday. If you go to a big event and you can not deal with it at the time then I would suggest putting the cards in a baggie and labelling it so you know where you met those people.
Watch for e-mails that have new contact info.
Never give up on the contacts....go ahead and put them in your list. Just tell people where you met and then get on with building your business relationship.
Database management is important to get contact info and continues with your tracking on all interactions with a potential client.
Get your system in place to bring your database upto date. If you need help setting up your system or actually inputting your data - call Cheryl at 647-287-0320.
Try to stay on top of inputting the contact info everyday. If you go to a big event and you can not deal with it at the time then I would suggest putting the cards in a baggie and labelling it so you know where you met those people.
Watch for e-mails that have new contact info.
Never give up on the contacts....go ahead and put them in your list. Just tell people where you met and then get on with building your business relationship.
Database management is important to get contact info and continues with your tracking on all interactions with a potential client.
Get your system in place to bring your database upto date. If you need help setting up your system or actually inputting your data - call Cheryl at 647-287-0320.
Saturday, February 21, 2009
Speaking Opportunities
Do you have anything to share? Can you help other people by giving a presentation?
If you have something positive to share then get out there and do it. Have you spoken to your own networking group? Does your networking group have other chapters?
To get more speaking engagements:
1. Finish your speaking engagements by telling people that you would like more speaking opportunities.
2. Ask in your 1 minute introductions.
3. Tell people where you have spoken and it might help them think of a new opportunity for you.
4. Write about your speaking engagements in your blog, newsletter or web-site.
Recently I spoke for the City Of Toronto's Enterprise Toronto program and I am scheduled to speak to a group of business owners in the Town Of Ajax. When I told a business friend that I was excited about these opportunities, she booked me to speak to her group in March.
If you know any business groups that would like a speaker who can share ideas on how to grow your business, marketing and/or sales, then please pass along my name.
Thank you,
Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca
*sign up for my newsletter on my web-site
If you have something positive to share then get out there and do it. Have you spoken to your own networking group? Does your networking group have other chapters?
To get more speaking engagements:
1. Finish your speaking engagements by telling people that you would like more speaking opportunities.
2. Ask in your 1 minute introductions.
3. Tell people where you have spoken and it might help them think of a new opportunity for you.
4. Write about your speaking engagements in your blog, newsletter or web-site.
Recently I spoke for the City Of Toronto's Enterprise Toronto program and I am scheduled to speak to a group of business owners in the Town Of Ajax. When I told a business friend that I was excited about these opportunities, she booked me to speak to her group in March.
If you know any business groups that would like a speaker who can share ideas on how to grow your business, marketing and/or sales, then please pass along my name.
Thank you,
Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca
*sign up for my newsletter on my web-site
Thursday, February 19, 2009
1 Minute Intro
Infomercial / Elevator Pitch / Business Introduction
A 1 minute introduction to your business is mandatory for your business. Include the basics like your name, your business name, what do you do and what problem do you solve for your clients. Add in some special things like 1) why you are better than your competition, 2) why are you different than your competition (unique selling proposition) or 3) who is your target market.
Use your 1 minute to try to get the attention of your audience. Do not sell anything!
Most business owners should use the 1 minute to buy enough time from their audience to get a coffee meeting where they can do their sales pitch.
What impression do you want to leave your audience with? Now write your 1 minute to give that impression.
Practice your 1 minute so it is automatic.
If you need help with your 1 minute introduction, please call Cheryl at Fit For Business to book a phone consultation. She can be reached at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
A 1 minute introduction to your business is mandatory for your business. Include the basics like your name, your business name, what do you do and what problem do you solve for your clients. Add in some special things like 1) why you are better than your competition, 2) why are you different than your competition (unique selling proposition) or 3) who is your target market.
Use your 1 minute to try to get the attention of your audience. Do not sell anything!
Most business owners should use the 1 minute to buy enough time from their audience to get a coffee meeting where they can do their sales pitch.
What impression do you want to leave your audience with? Now write your 1 minute to give that impression.
Practice your 1 minute so it is automatic.
If you need help with your 1 minute introduction, please call Cheryl at Fit For Business to book a phone consultation. She can be reached at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
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