Stand Out - Get More Sales

What are you doing to make your business stand out in comparison to your competition?

During a recent vacation to Montana, I noticed a few businesses trying hard to stand out:
- 70% off sale at Herberger's department store
- a huge Eagle statue at the entrance to a camp ground near Glacier National Park
- a real estate agent's office is in an Art Gallery / Gift Store
- a Toy Store rents strollers for the day to travellers
- a brewery called The Great Northern Brewery Company opened a restaurant bar and recently started doing tours....because of the tours we stopped to buy lunch and a beer sampler package for two and then souvenirs
- some stores in the tourist towns have public washrooms. When washrooms are hard to find it guarantees your store visitors

Now what about your business - what can you do to stand out in the crowd?
Stand out in a crowd and get more attention and get possible clients to check out your business and in the long run get sales. Boost your sales by using your marketing to stand out.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
* now on twitter (FitForBusiness)

Fit For Business

Tell me - is your business "Fit For Business"?

Is your business working at its best?

Is your business making as much money as you expected?

Are you living the life that you expected?

Take time today and write down your goals and expectations for your business. When you write things down remember that all successes are not many years in the future. If your business is going to be the one you dream of then you need to have a success today; you need to have a success this week and of course you need to have a success this month. It does no good to have a long term goal and not a clue which path to start on. The path to your success will change along the way but you need to start down the path today.

If one of your big challenges is 'sales' then please check out our upcoming sales workshops. As business consultants in the Toronto area, we focus on growing your business to the next level. www.fitforbusiness.ca

Cheryl Rankin

Fit For Business

647-287-0320

fitforbusiness.ca

info@fitforbusiness.ca

twitter: fitforbusiness / linkedin / facebook

Shape Up Your Sales Workshop / Consultation

Need more clients?
Need to boost your closing ratio?
Not sure if your sales process is working?

3 hour workshop - Discussion will include some sales and marketing tips to shape up your sales and make your profits more fit. Many tips and hints from her presentation at an international conference in Phoenix, Arizona.
* Create the optimanl connection with your client
* Improve the client's commitment to buying
* Use action provoking messages
* match media options to your budget and market

1 hour consultation - continue the discussion with all of the focus on your business.

Register Today and let's get you some more sales!

June 23rd
1 - 4pm
GPO Network Offices
5925 Airport Rd, suite 200

September 17th
1 - 4pm
GPO Network Offices
5925 Airport Rd, suite 200

Cheryl Rankin
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/

Business Consulting Boosts Business

Have you ever wondered who can help you grow your business but not sure who you should ask for help?

If you are not sure what help you need then consider getting a Business Fit Test from Fit For Business and identify the needs of your business and the opportunities of your business.

Fit For Business consultants can help your business with everything from the business plan to activate the business, business cards (marketing design / printing) and consulting for your operations.

Our favourite service to deliver is "Brainstorming For Business". Book a one hour session to confirm who your target market is; how do we get their attention and how do we get them to buy.

Olympic athletes and pro-athletes have coaches so why don't you? Call Cheryl Rankin, Fit For Business to book a complimentary, introductory session today!

Cheryl Rankin,
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Newsletters

Newsletters -

Business owners are using newsletters more than ever in an attempt to keep in touch with their clients and potential clients. Just sending out something does not guarantee a positive response.

In order to help boost the usefulness of your newsletter:
1 - decide what is the purpose of your newsletter
2 - how can you be helpful?
3 - highlight one services or product
4 - tell the reader what you wnat them to do -- call you / buy something / tell a friend
5 - give them a deadline - call today! Come in this week....
6 - what is the benefit of them dealing with you? tell them -- if you want to grow your business then call Cheryl, Fit For Business at 647-287-0320; if you want better newsletters....

Avoid
- too much info
- a high pressure sales pitch
- only selling something everytime

To boost the effectiveness of your newsletter and/or grow your business, please call Cheryl, Fit For Business and arrange a business consultation to discuss your needs.

Cheryl Rankin
Fit For Business
http://www.fitforbusiness.ca/
info@fitforbusiness.ca
647-287-0320

Baskin Robbins has a great promotion

Baskin and Robbins .31cent Scoop Night is an abosultely great promotion to attract attention to their business. They have included everything - an unbelieveable price, connection to a charity and of course fun!

What are you doing in your business to attract attention? If you are not attracting attention then it is impossible to stand out above your competition. No one will find you.

Baskin and Robbins .31cent Scoop Night
April 29th 5 - 10pm

Bring your family and friends to the 3rd annual31 Cent Scoop Night at Baskin-Robbins(TM) to showyour support for firefighters and enjoy scoops ofyour favourite ice cream for 31 cents.
As a thank you to our customers and the firefighters who protect them, Baskin-Robbins is donating$10,000 to Canadian Fallen Firefighters Foundation.All collected consumer donations will be used by CFFF to build the Canadian Firefighters Memorial in Ottawa.
- 2.5 oz. scoops are 31 cents plus tax where applicable, limit three scoops per person.

To attract attention to your business, call Cheryl at 647-287-0320 to book a Brainstorming For Business session.

Cheryl
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/

Social Media / Networking

Putting a new spin on networking -


Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.


5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.



Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.


This article was posted in the BDC newsletter for March 2009. To see the complete article -

http://www.bdc.ca/en/my_project/Projects/articles/social_media.htm?cookie%5Ftest=1

To get help including networking in your marketing plan, call Cheryl at 647-287-0320.

Cheryl Rankin

Fit For Business

647-287-0320

info@fitforbusiness.ca

www.fitforbusiness.ca