Holiday Parties

Holiday Parties -

No matter what Holiday Party you are invited to, you need to be ready to network. "What do you do?" is your chance but an unprepared person will waste the chance.
- keep it short
- do not offer your business card until you are asked for it
- try to peak their interest
-best if you tell a story about a successful client

Business Connection Exchange is hosting a Holiday Party for business owners on Dec. 2nd. It is open to members and guests. Everyone is welcome! For details check - www.business-connection-exchange.ca ...earlybird prices have been extended.

If you need help finding events that sut your business, call me.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

December Marketing

How on earth do you get your potential client's attention during December?

1. Review the details to describe your perfect client.
2. Sale - sales definitely get attention.
3. Benefits - be very obvious in telling everyone the benefits of being a client in December.
4. Can you team up with a company that is getting lots of attention in December and market together? (Alliance Marketing)
5. Do something good and include it in your marketing -- for every sale you will donate to a charity.
6. Donate door prizes for corporate and charty events and get publicity that will help you in the future.
7. Package your products and services in a new way to attract attention to your business.
8. Rename your services to match the season.
9. How can you use the internet to get the word out for free? (gorilla marketing)

If you have a tough time creating a last minute plan for December, call Cheryl Rankin, Fit For Business at 647-287-0320 and get a few tips for free.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
twitter:fitforbusiness

Links

Incoming links

To check how many incomng links you have -
go to google search - type links: leave a space and then type "www.yourweb-site name and the quotes on the other side.
links: "www.fitforbusiness.ca"

Paul Tobey mentioned this neat search during a presentation in Oakville.

If you are not sure how to get more incoming links - call us at 647-287-0320.

Cheryl Rankin
Fit For Business
http://www.fitforbusiness.ca/

Plan

What are the top three (3) things you need to get done today?
Set yourself up for success:
- write them down
- tell someone else what you need to get done
- confirm you have everything you need
- can you schedule your day to help the plan?
- start one of the things right now (even 10 minutes!)
- can you delegate to someone else to guarantee that it gets done?
- what are the consequences if you do not get the 3 things done?
- do you need a reward to motivate you to stay on track?
- be very specific what you need to get done today (just making a grocery list does not get food in your fridge)

Have a great business day!

Sign up for the Fit For Business newsletter and get lots of tips.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
twitter (fitforbusiness)

Recession Marketing

Is the recession slowing down your business?

Be sure to adjust your marketing to suit the times and the changing needs of your clients.

- consider adjusting your target market
- can you package your product /service in a new way? Personal Training for golfers is still personal training but it is packaged differently
- can people pay in a new way? Buy 3 sessions and save.
- partner up with another business owner to get the word out
- try new communication methods (linkedin, blogs, newsletters, twitter,etc)
- can you sell something new to the same clients?

To get a marketing action plan for the recession - call Cheryl today at 647-287-0320.

Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
twitter (FitForBusiness)
info@fitforbusiness.ca
647-287-0320

Stand Out - Get More Sales

What are you doing to make your business stand out in comparison to your competition?

During a recent vacation to Montana, I noticed a few businesses trying hard to stand out:
- 70% off sale at Herberger's department store
- a huge Eagle statue at the entrance to a camp ground near Glacier National Park
- a real estate agent's office is in an Art Gallery / Gift Store
- a Toy Store rents strollers for the day to travellers
- a brewery called The Great Northern Brewery Company opened a restaurant bar and recently started doing tours....because of the tours we stopped to buy lunch and a beer sampler package for two and then souvenirs
- some stores in the tourist towns have public washrooms. When washrooms are hard to find it guarantees your store visitors

Now what about your business - what can you do to stand out in the crowd?
Stand out in a crowd and get more attention and get possible clients to check out your business and in the long run get sales. Boost your sales by using your marketing to stand out.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
* now on twitter (FitForBusiness)

Fit For Business

Tell me - is your business "Fit For Business"?

Is your business working at its best?

Is your business making as much money as you expected?

Are you living the life that you expected?

Take time today and write down your goals and expectations for your business. When you write things down remember that all successes are not many years in the future. If your business is going to be the one you dream of then you need to have a success today; you need to have a success this week and of course you need to have a success this month. It does no good to have a long term goal and not a clue which path to start on. The path to your success will change along the way but you need to start down the path today.

If one of your big challenges is 'sales' then please check out our upcoming sales workshops. As business consultants in the Toronto area, we focus on growing your business to the next level. www.fitforbusiness.ca

Cheryl Rankin

Fit For Business

647-287-0320

fitforbusiness.ca

info@fitforbusiness.ca

twitter: fitforbusiness / linkedin / facebook