Thursday, January 28, 2010

No Dollars Marketing

No Dollars Marketing

Here are some helpful ideas to market your business without spending any money from Cheryl Rankin, Fit For Business.

- use a signature block on your e-mail
- make sure your voicemail has your name, your business name and try to give them a reason to leave a message
- respond to incoming newsletters and advertisements (thank you, your ad or something to help them)
- put all of your contacts in your e-mail and phone lists
- send 5 pro-active e-mails and make 5 pro-active calls a day
- have coffee with a new contact every week
- call at least one previous client for a nice chat each week
- put your business cards in all stores, coffee shops and board of trades that will let you
- send out an advertisement / introduction to a business contact to everyone on your list in trade for them to send out an ad/introduction to their list
- offer to be a guest speaker at your networking group/other groups
- volunteer for any charity but remember to tell them that you run your own business (bet they ask what you do!)
- post your product or services on some other web-sites like kijiji
- put your business listing on any internet directories that you can for free
- update your profile on all member listings that you have in books and internet directories
- linked in / Facebook / twitter – use them for business only
- find 3 other people who have the same target market and create a mailer to be sent to your target market; divide the cost by 3 and you do the work
- be the contact person for the next event
- help at least one other business owner a week with no strings attached
- tell people what to listen for in order to find you referrals
- offer a referral fee to a few people who might promote your business
- trade with someone who can get you publicity or advertising in trade for your product or service
- go knock on doors
- be sure that your close friends and family actually understand and can talk about what you do….they are going to talk anyway make sure it is helpful
- hire someone on 100% commission sales
- create a helpful handout

To get help implementing this list into your action plan – call Cheryl Rankin at 647-287-0320 to book a Brainstorming Session for your business.

Fit For Business
info@fitforbusiness.ca www.fitforbusiness.ca
Twitter: FitForBusiness / Linked In / Facebook

Monday, January 4, 2010

International Networking Day

Learn how to make your networking more useful and more profitable.

I (Cheryl Rankin, Fit For Business) am presenting a workshop on "connecting for better results" at this all day event on Feb 2nd.
- learn how to connect faster and better to your potential clients
- learn how to build on your connections
- learn how Business Connection Exchange helps business owners connect
- practice connecting and make some new connections during this session

International Networking Day
Feb 2nd 9am to 8pm
Estonian House, 958 Broadview Ave, Toronto, M4K 2R6
* networking mastery / marketing mastery
* a full day of business networking
* all day pass includes: morning workshops, lunch networking, afternoon workshops and evening schmooze
For tickets: Jennifer Beale, Unleash PR, 416-865-3274, jenniferbeale@unleashpr.com

Looking for events and networking meetings - call Cheryl Rankin,
647-287-0320, info@fitforbusiness.ca, http://www.fitforbusiness.ca/

2010 - the year to make money

2010 - how do you make this the year that you actually make money?

Everyone starts the new year with big plans to do better than the year before. Make this year the one that works by actually do it.

1. Set up a daily routine that matches your goals
2. Find a buddy to help keep you on track
3. Divide your time into three categories (today, two weeks from now, 3 months from now)
4. Track your progress on everything (calls out, meetings, proposals - marketing results)
5. Think positively!

If you do not believe that this is your year to be successful then quit now. Believe and then get out there and make it happen.

Call me if you want to have a Brainstorming Session and get you started on the right track.

Cheryl Rankin,
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca