Tradeshow signs - easy decisions

To make your decision on what tradeshow sign you need - answer these questions and then go see your sign contact. Fit For Business has some great signs available so please count us in when you look for quotes.
- How many people will be setting up the sign?
- Will it be outdoors, indoors or both?
- How big will the booth space be?
- Do you need a podium or table built-in?
- Do you need shelves for product built-in?
- Do you need lights?
- How often will you change the message on your tradeshow sign?
- Will different people / groups be using the sign and have different contact info?
- How often will you take down / put up the sign?
- How long will the sign be set up at a time?
- Where do you plan to store the sign?
- How do you plan to move it to the events and set it up? LOgistics companies can be hired to move, set up and strore your great display. We have these contacts as well.
- What kind of events will you be at? What kind of signage will everyone else have?
- Do you have graphic design done already?

To create your tradeshow presence and attract new clients, please call Fit For Business for help with your sign.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Do not Sell Anything!

Help your clients buy!

How do you help your client buy? What else can you do to help them buy?
- hours of operation
- price
- coupon for 1st time sale
- statistics
- references
- give them a taste / sample of your product or service
- guarantee
- package price so people know the final price
- testimonials
- comparison charts of the competition
- go to their place of business / home
- teach them how to use your services (google calendar, shoe box to off-site bookkeeper, checklist for an accountant)
- answer all questions
- tell them what questions they need to be asking
- payment plan
- accept creditcard payments
- fast service
- confidentiality guarantee

Small business sales training should actually focus on how to help the client buy. If you are having trouble getting people to close the sale / buy from you; then stop to see how you can help your client buy.

Call for a complimentary introductory session.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Perfect Voicemails

Does anyone return calls from a voicemail message?

1 - A - action - tell the person that you want them to call back. Many times we leave a message but do not tell or ask anyone to call back. If they have a busy day, will they squeeze you on to their list of things to do?
2 - B - benefit - what do they get by calling you back? Tell them the advantage of calling you back or hiring you.
3 - C - cutoff - do you want them to call back today? next week? soon? before you run out of stock? before your schedule fills up?

Be sure to have a positive feeling to your message. If you are tired or grumpy then take a break before making that call.

Remember that people do not want to buy from you, they want to solve their problem.

Write down the script for your basic voicemail message and practice it.

Say your phone number twice (SLOWLY!)

To get help with your voicemail messages, call Cheryl at 647-287-0320, Fit For Business

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca

Follow-up

Follow-up

Hot leads! Warm Leads! New Leads!
Do you follow-up correctly? Most business owners and sales representatives do not follow-up at all and when they do they do not do it correctly.

1 - use the same method of communication the lead used to contact you when you respond (if they sent an e-mail, respond by e-mail before you phone)
2 - respond in a timely manner? 24 hours is the traditional acceptible time period. Definitely follow-up within a week.
3 - respond with the information they want. If their question is how much then answer that question before doing the rest of your sales pitch.
4 - use a variety of communication tools to follow-up -- mail a thank you card, e-mail, phone and even visit.
5 - track your follow-up so you know when you last contacted them and if you actually connected or not.
6 - stay on top of leads so that you do not forget anyone but do follow-up on old leads as well.
7 - respect their requests -- not ready to talk for three month then make yourself a note to call in 2 1/2 months to book that 3 month meeting.

Check out the Shape Up Your Sales Workshop offered by Cheryl Rankin, Fit For Business on Tuesday, May 11th. For details, www.fitforbusiness.ca or www.fitforbusinessspring.eventbrite.com .

This sales training in Mississauga includes 3 hours of sales training for small business owners and sales reps and a one hour consultation.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca