Sales vs Marketing

Having a tough time closing sales?

Go back to your marketing. Chances are you do not know enough about your client. The more you know about your target market the easier the sale is.

If your clients never go on the computer then do not market on the computer; do not send them quotes on the computer and do not ask them to pay on the computer.

If your clients are extremely busy then do not waste their time. Respect their busy life and ask for time and make it as useful as possible. Potential fitness members love to get a free workout when they tour a new facility. They get to do their workout and test the facility without having to go to their old facility after their tour.

If your clients are ladies who buy all of their food at the local health food store then start working out some marketing opportunities with the health food store.

If your clients are brand new business owners who think they can do it themselves then include that in your marketing -- get faster results than doing it on your own.

If clients that do their own home repairs are your clients then you may do something like - get the project done on time and get back to normal. How long did your last project take?

All messages throughout your marketing and sales should reflect your client and your conversations with a prospect.

Book Fit For Business to create a marketing action plan for your business so that your sales will be easier and you will close more deals.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca