Thursday, April 5, 2012

Marketing That Works

Tired of wasting marketing money?

1 - Stop and redo your notes about who your target market is. Write down 20 details about your target market.
2 - Find at least 3 marketing samples from your competition - could be a printed ad, booth at an event or even radio ad
3 - Track all of your marketing - 100 phone calls turned into 3 meetings; one newsletter gave you 1 meeting; one networking event gave you a new referral source,etc
4 - Evaluate all opportunities - even the best marketing deal could be wrong for your business. You save money but it did not get to your target market so it was wasted.
5 - Can you team up with anyone who has the same target market and create a package to sell together?

Call Cheryl at Fit For Business for a free introductory session. 647-287-0320.