Do I get a booth at an event or tradeshow?
Marketing always comes back to your target market. Will your target market be attending this event.
Here are some questions that will help you choose great events for your business:
1 - will my target market be attending this event?
2 - how many people are expected to walk through the event?
3 - is there a chance that I can have Revenue from the event that is at least 10 x the booth cost?
4 - other than sales, what are the benefits of attending this event?
5 - how much manpower does this event need and do I have it or do I have to pay for it?
6 - is your business the correct size for the event? If you are a one person business and you have a booth at a national tradeshow you may look out of place; larger businesses may look out of place at evening business networking events.
7 - is the timing right for your business to have more exposure?
Cheryl Rankin
Business Consultant
Fit For Business
www.fitforbusiness.ca
647-287-0320
info@fitforbusiness.ca
Saturday, January 12, 2013
Tuesday, January 8, 2013
Small Business Marketing
Small Business Marketing
Small business marketing is one of the main pieces to your business success. It is extremely rare that your business is so special that you do not need to marketing. Even small towns now have more than one accountant / bookkeeper and more than one pizza place and more than one car dealership that their residents have access to. Everyone needs to market.
Marketing can be expemsive and unpredictable. An advertisement in the newspaper may go unnoticed for months or a radio ad gets a low return rate.
Traditional marketing -
a) paying for advertising in newspapers, radio and TV
b) flyer distribution through the mail, newspapers and magazine inserts
c) word of mouth - network and make sure as many people know about your business as possible
d) referrals
e) events - have a booth at an event, participate in the event, create an event
f) direct mail to your current clients, past clients, prospects and then the general public
Online marketing -
a) e-newsletters
b) individual newsletters
c) social media - facebook, linked in, twitter through every day posts and comments
d) social media ads - pay for advertisements in these websites
e) online advertising - google ads
f) website
1 - know your target market before creating your marketing plan
2 - know how much a new client is worth
3 - know your budget
4 - create a flexible plan so that you can adjust based on your results (do not pay for / sign up for 1 year and have no changes possible)
5 - get busy and do it
6 - evaluate and then start your plan over again
To set up a marketing action plan for your small business in Mississauga or the Toronto area, let's meet in person for your consultation. Other areas can meet over the phone. Call Cheryl Rankin at 647-287-0320 or email info@fitforbusiness.ca to schedule your marketing action plan appointment.
Cheryl Rankin
Fit For Business
647-287-0320
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