Consistent Message

Branding is the consistent message for your business marketing. Branding includes all of the details of your business from how you answer the phone to your logo to your flyers to your website and of course to your sales process. Is your message consistent? Do you have a mission statement that helps to keep your message consistent? Do you have specific themes that are consistent from one marketing piece to another? Advertising the lowest price in one flyer and then the next flyer boasting of your years of expertise - do not have consistent messages. They may have the same colours and the same logo but the messages should match as well. You may change the words a little bit but keep the message consistent so that people will remember you. To create a consistent message for your business, call Cheryl at 647-287-0320 to book a consultation. Cheryl Rankin Fit For Business 647-287-0320 info@fitforbusiness.ca www.fitforbusiness.ca

Words - Marketing & Sales

Words for Marketing & Sales - Use the words of your target market not your own words. Too many advertisements, presentations and articles are written in the words of the seller. Words that are jargon just to the industry, words that only certain people use in real life. Even if your target market company is using those words, is the decision maker of your product or service using those words. You may be selling technological advancements to upgrade a factory but the CEO is not a hands on technology person or an engineer -- use plain English words. use the words of your target market. When you use industry specific jargon or acronyms then automatically explain them as you go along. Not that you are insulting anyone but you just do not need them stuck trying to translate something that they feel they should know but they can not remember the word at the moment. Talk in a way that your client can easily understand you and your point and watch your marketing improve, your sales improve and of course the bottom line improve. For help with your content or editing call Cheryl Rankin at 647-287-0320. Cheryl Rankin Fit For Business 647-287-0320 info@fitforbusiness.ca www.fitforbusiness.ca