Thursday, October 11, 2012

No Dollars Marketing Tips

No Dollars Marketing Tips


Would you like some ideas on how to market your business without spending any money or very little money?  Send me an email to register for my free newsletter and get a copy of "No Dollars Marketing" Tips - info@fitforbusiness.ca

step 1 - target market - knowing 3 or 4 things about your target market will not give you enough info to market effectively and appropriately.  List at least 20 things about your target market - now you know them well enough to figure out how to get their attention without spending huge amounts of money.

step 2 - read the tip sheet and pick two items that you can implement within the next week.

Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
647-287-0320

Easy Phone Calls

Easy Phone Calls


What a crazy title - easy phone calls?  How can phone calls be easy when you are so nervous?

Whether you are making cold calls to introduce your business, calling to book an appointment or calling to close the sale - all calls can be tough to make.  Here are some tips to make them easier:

1 - prepare a script for any out-going calls
a) one for voicemail
b) one for a live person if the call goes well
c) one for a live person if the call is tough

2 - review your target market
a) what do you know about the person you are calling?
b) what do you know about similar people / businesses?

3 - is there a chance they could have some objections?
a) list the objections
b) prepare a positive response to the objection (your come-back)

4 - email or mail them something to introduce your business or your proposal

5 - schedule a timeslot to make calls so you are not rushed

6 - be dressed professionally

7 - take a big breathe

8 - dial the phone
a) identify yourself but be friendly  Good afternoon, This is Cheryl from Fit For Business.  How are you today?
b) ask if it is a good time to talk for a minute or two
c) follow your script
d) find out if they received your email

9 - listen!  listen! listen!  Even though you want to follow your script be very careful to listen to the person on the other end of the line and your call will go much better.

10 - track your results
a) what phrases seemed to work well
b) what objections did they have?
c) what follow-up is needed?

Remember that if you can talk to 100 people in your target market that you should be able to close at least one sale so just get busy and start the calls.

If you want some help preparing your scripts or practicing, then call Cheryl Rankin, Fit For Business at 647-287-0320.