Tradeshows

Tradeshows are a great way to promote your business to many new contacts at the same time. Small business tradeshows are affordable. Impress another business owner and you have a great chance that they will pass along your info to another business owner.

1. How are you going to get the attention of the participants?
2. Have at least one sign that is vertical. Could be an 8 1/2 x 11 flyer in a plastic holder; could be a display board that sits on a table or it could be a bannersign.
3. Why would anyone give you their name? Ask them to sign up for a newsletter or free handout. Have a contest.
4. What are you giving them? Definitely give them your business card or a flyer or a small gift. No matter what you give them make sure that they get your business contact info.
5. Be ready - wear shoes that will let you stand for the whole time. Have pockets so that you can have your own business cards handy. Smile and be friendly so that people want to talk to you.
6. Say "hello" first. Do not sell them anything until you have at least started a conversation.

Recently I have had booths at International Networking Day; The Ultimate Networking Event; Distillery Networking and Canada Job Expo. Everytime I make some wonderful contacts through the ideas noted above. Tradeshows are a great way to meet new people and to build on business relationships. One other note - do not forget to talk to the other vendors.

To get some help choosing events and setting up a successful booth without spending lots of money - call me at 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
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