Small Business Marketing

Small Business Marketing -

Knowing where your competition is marketing and what their message is -- is very important information that can make your marketing challenges easier.

1 - do a google search for your business product / service
2 - track what your competition promotes
3 - track what websites they are connected to - do they have business listings for free, do they have business listings they paid for or do they have articles that someone else posted for them?
4 - create your own marketing message
5 - know and remember your competition's message and have a comeback in case your prospect asks you about it
*** well your competition has a special promotion each month - why don't you?
*** your competition's price is lower - why is your price higher? (turn-around time, quality, guarantee)
6 - analyse where you message will get to your prospects
- very few seniors are on social media
- very few University students are reading the newspaper cover to cover
- are they ever meeting in a group
7 - implement your marketing plan and monitor how it does

To create a marketing action plan so that you can market with little or no money, call Cheryl at 647-287-0320.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca