Keep your eyes open for events where you will learn something that can help your business grow and you can network as well.
Last week I spoke at YMCA Markham Business Centre, so people could network and then they listened to my presentation on "Networking For Business Success".
SoHo International has a free all day workshop on Wed. Oct 27th in Toronto.
Alison Silbert, author or "Boost your Revenues by Turning People Away" is launching her book with a workshop on internet marketing. www.idealvisitor.com.
Need more ideas on where to network
- call me
- check out www.thenetworker.ca
- check out www.biznetworknews.com
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
Monday, October 25, 2010
Thursday, October 14, 2010
Boosting Cashflow
Boosting Cashflow
Cashflow is a serious issue for business owners.
When money is tight you really need to be super careful about all purchases.
1. avoid any long term commitments - do not sign up for 1 year of advertising; buy 1 month
2. start with urgent purchases
3. write down all upcoming purchases so you can put them in the correct order for payment
4. pay bills ontime when possible - save the interest; build up good rappore so if you need an extension some day they will trust you.
5. talk to the people you owe money so they know what is going on
6. collect outstanding payments
7. be sure all bills are sent
8. go get more clients
Do not stop marketing - if you have no money then market with no money.
1. phone old clients; current clients and potential clients
2. send individual emails
3. set up some joint ventures
4. use commission sales people
5. go door knocking - old-fashioned but it works well
If you have no cash in your business then how does your business function? How do you buy food for your home? Get your cashflow more predictable and under control.
Call for a free introduction to business consulting and let's see how we can fix your cashflow problem today.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Cashflow is a serious issue for business owners.
When money is tight you really need to be super careful about all purchases.
1. avoid any long term commitments - do not sign up for 1 year of advertising; buy 1 month
2. start with urgent purchases
3. write down all upcoming purchases so you can put them in the correct order for payment
4. pay bills ontime when possible - save the interest; build up good rappore so if you need an extension some day they will trust you.
5. talk to the people you owe money so they know what is going on
6. collect outstanding payments
7. be sure all bills are sent
8. go get more clients
Do not stop marketing - if you have no money then market with no money.
1. phone old clients; current clients and potential clients
2. send individual emails
3. set up some joint ventures
4. use commission sales people
5. go door knocking - old-fashioned but it works well
If you have no cash in your business then how does your business function? How do you buy food for your home? Get your cashflow more predictable and under control.
Call for a free introduction to business consulting and let's see how we can fix your cashflow problem today.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Friday, October 1, 2010
Blogs, Newsletters & Email
Blogs, Newsletters & Email
We can communicate with potential clients and clients using a variety of online systems. Our marketing has expanded well beyond the traditional newspaper ads and posters.
E-mails - Usually emails are sent out indivdually. You should take the time to be polite and write like a business letter. Keep it short so that people will read it. Remember to tell everyone what you want them to do after they read your email.
Newsletters - you can still create and print a hardcopy (paper) version of your newsletter and distribute them to your contacts. You can also create emails that you will send a group. Be careful - you should blindcopy your group emails unless everyone has preapproved the distribution of the list. You save time by sending out the same newsletter to 25 people at a time. You do lose the ability to customize the newsletter. Be careful that it does not get too long. Really long newsletters in a regular email can be tough and bory to read.
Online newsletters - whether you use your website system to create fancy, online newsletters or a special program like Constant Contact -- you can send a more professional looking newsletter to large groups of people. It is easy to add pictures and your logo into these programs. Everyone can get their first name in the newsletter. Even though the received knows it is a group email; it is still customized with their name. You can use and track the usage of links to your website and create more traffic to your website. The best thing is that you can track which newsletter topics get people to open the newsletter and read.
Your choice of communication system depends on your budget, your target market and your time.
Call Cheryl Rankin, www.fitforbusiness.ca for help on choosing the best system. We can also do the newsletter for you if you do not have the time.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
We can communicate with potential clients and clients using a variety of online systems. Our marketing has expanded well beyond the traditional newspaper ads and posters.
E-mails - Usually emails are sent out indivdually. You should take the time to be polite and write like a business letter. Keep it short so that people will read it. Remember to tell everyone what you want them to do after they read your email.
Newsletters - you can still create and print a hardcopy (paper) version of your newsletter and distribute them to your contacts. You can also create emails that you will send a group. Be careful - you should blindcopy your group emails unless everyone has preapproved the distribution of the list. You save time by sending out the same newsletter to 25 people at a time. You do lose the ability to customize the newsletter. Be careful that it does not get too long. Really long newsletters in a regular email can be tough and bory to read.
Online newsletters - whether you use your website system to create fancy, online newsletters or a special program like Constant Contact -- you can send a more professional looking newsletter to large groups of people. It is easy to add pictures and your logo into these programs. Everyone can get their first name in the newsletter. Even though the received knows it is a group email; it is still customized with their name. You can use and track the usage of links to your website and create more traffic to your website. The best thing is that you can track which newsletter topics get people to open the newsletter and read.
Your choice of communication system depends on your budget, your target market and your time.
Call Cheryl Rankin, www.fitforbusiness.ca for help on choosing the best system. We can also do the newsletter for you if you do not have the time.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
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