Fireflies - Prospects

Fireflies and Prospects

Have you ever seen a firefly? These lightning bugs as some people call them flash on and off in the evening dusk and early darkness.

Your prospects for new clients are exactly like these fireflies. They seem to pop out of nowhere and signal you whether you are ready to catch them or not. Then when you want to catch the firefly (your prospect) the light goes out and you can not find them. Just when you start to walk away; they flash their light again and you start your new chase to get them.

To catch a firefly -
1. Watch for the firefly in the correct neighbourhood (forests are great).
2. Plan ahead - do you want to put them in a container? Is the container ready and handy?
3. Plan your strategy - are you going to catch them in your hands?
4. What other factors could affect your pursuit? Do you need to wear running shoes and jeans so you can walk freely through the forest and not get hurt on sticks and branches?
5. Focus - if you stop watching the firefly then you will loose them in the darkness.
6. Contact / catch your firefly when you get the chance because the chances come few and far between them.
7. Be happy but do not celebrate too much or you will scare away the other fireflies.

To get a new prospect -
1. Watch for your prospect in its correct neighbourhood (target market).
2. Plan ahead - what do you want your prospect to do? read a newsletter, check out a website, phone you or book a meeting.
3. Plan your strategy - how are you going to communicate with your prospect?
4. What factors could affect your pursuit of this new prospect? (competition, timing)
5. Focus - keep in touch with your prospect without scaring them off.
6. Contact your prospect to close the sale when you get the chance because the chances come few and far between them.
7. Be happy but do not celebrate too much or you will scare away other prospects.

To create your marketing action plan so that you can change your prospects into clients, contact Cheryl Rankin at Fit For Business for your complimentary introductory session.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
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