Tuesday, December 31, 2019

20 Tips for 2020

20 Social Media Tips for 2020


1 - Keep your business and personal posts separate.  A few posts that show you have personality are great but if every second post is personal then your target market may get distracted and forget what you do for business.

2 - Build your list.  Posting to 20 people means that only 20 people will see your post - grow your list.

3 - Start a group - use your business name and start a group.

4 - Start a business page - use your business name to start a business page.

5 - Join other groups and review their guidelines.  Can you post tips and hints?  Can you post advertisments?

6 - Join other business pages, especially the ones of business friends who may help share your messages.

7 - When someone asks you to join their group or follow their business page - do it and then send them a private message "I followed your page, please consider following mine at https://www.facebook.com/FitForBusinessConsulting/ "

8 - Be helpful in 9 out of 10 posts.

9 - 10th post can be an advertisement.

10 - Use pictures and /or coloured backgrounds.

11 - Stay positive - if you always complain then you send out negative energy and people prefer to buy from people who are positive.  

12 - Be timely - if it is the holiday season then include that in your post.

13 - Try videos - they can be short and sweet - 2 minutes.  Whether it is a facebook live or a You Tube video link, they add extra energy and attract more viewers  to your post.

14 - like / comment / share - if you help your contacts share their information then they will help share your contact info once in awhile.

15 - Set up an event - you can set up a facebook event and you can invite your contacts to the event.  They will receive an email to the event but may not receive emails for individual posts.

16 - Post regularly - try to post daily.

17 - Post a link to your blog or newsletter articles.

18 - Be sure to remind people to go to your website and sign up for your newsletter.  If the social media site ever closes down you do not want to lose all of your contacts.

19 - Check the inbound messages in your account regularly in case you have a lead.  You can also send private messages to people who seem interested in your posts.

20 - Remember that social media is part of your marketing plan - not your whole marketing plan so you should still meet people in person, phone people and email people individually.  Consider getting a booth at a business tradeshow or a commuity event to introduce your business and use your social media accounts to stay connected and build your business relationships.

Fit For Business can take care of your social media accounts for you.  Call today to get our introductory social media services rates at $60 plus tax a month.

Cheryl Rankin
Business Consultant
Fit For Business
info@fitforbusiness.ca
647-287-0320 

 

Monday, December 30, 2019



2020 is here.  Is your business ready to go? Are you ready to go?

A business plan will help you confirm your focus and what resources you need in order to succeed.  An existing business plan should be reviewed and updated in order to be as useful as possible.  

Your focus - identify your goals and what products or services you are selling in order to meet these goals.  Your goals will start as an annual goal but it is best to break them down into  monthly and even weekly goals so that you can create your tasks / actions you need to perform in order to meet your goals.

Your resources - in order to meet your business goals, what do you need for resources?  Whether it is raw ingredients for manufacturing products or new software to manage your schedule or staff in order to meet the production and delivery needs of the business - you need to identify the resources and confirm when and how to get them.

You - identify the skills you need in order to meet the goals you have identified.  If you need some more skills then do some research on how to get those skills.  Identify how you will actually do the work that is needed. Confirm whether or not you have enough time to do all of the tasks necessary or if you need to hire someone to help.

Most people are not actually ready to run their business at the level of their goals.  Taking time to prepare will help insure that you can actually grow to that level, attain the success you dream of and most of all make sure that you do not burn out.

Cheryl Rankin
Business Consultant, Fit For Business
info@fitforbusiness.ca
647-287-0320