Sales and Marketing -
Sales and marketing are too different things. Marketing is how you find your clients, get their attention and get them in the line to buy. Sales is the process that takes your client from a curious propsect to a paid client.
Sales and marketing definitely interact and work very closely together. The better you know your target market and the better you plan your marketing, the easieir the sales are.
If your target market analysis tells you that your best prospects are looking to compare prices then why not give them a price comparison chart and speed up the process. They can not and will not make a decision without the price chart so if you are the best price then hand them the chart and they should be ready to buy.
Your market analysis will also tell you things about marketing online vs traditional marketing and even how your client wants to pay for your product or service. Many people who are on their computer all day will not buy anything online so if that is the only option then they may not purchase from you.
Need help sorting out your sales and marketing so you can grow your business to the next level then call me to book a free introductory session.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Sunday, June 19, 2011
Saturday, June 4, 2011
Network For The Future
Network For The Future
When you network, if you are focused on results today you will usually be disappointed. If you network and focus on the future then you will make many more contacts and build better business relationships and in the long run get much stronger results. Networking can be the fastest and least expensive way to market your business but you need to focus on the future.
- talk to people to find out what they do
- tell people what you do (do not only talk about them buying from you)
- listen for things that others need and see if you can help them
- tell people how they can help you -- can they listen for a new client? Can they watch for places to post free articles? Can they suggest a group that needs a speaker?
- remember that most people need to meet you and / or get information from you at least 7 times before they buy from you.
Business Connection Exchange is hosting a tradeshow and networking event on Wed. June 8th in Mississauga. Come and practice your networking. Be sure to bring at least 100 business cards. www.business-connection-exchange.ca
To improve your networking skills, call Cheryl Rankin at 647-287-0320 to schedule a coffee meeting.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
When you network, if you are focused on results today you will usually be disappointed. If you network and focus on the future then you will make many more contacts and build better business relationships and in the long run get much stronger results. Networking can be the fastest and least expensive way to market your business but you need to focus on the future.
- talk to people to find out what they do
- tell people what you do (do not only talk about them buying from you)
- listen for things that others need and see if you can help them
- tell people how they can help you -- can they listen for a new client? Can they watch for places to post free articles? Can they suggest a group that needs a speaker?
- remember that most people need to meet you and / or get information from you at least 7 times before they buy from you.
Business Connection Exchange is hosting a tradeshow and networking event on Wed. June 8th in Mississauga. Come and practice your networking. Be sure to bring at least 100 business cards. www.business-connection-exchange.ca
To improve your networking skills, call Cheryl Rankin at 647-287-0320 to schedule a coffee meeting.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
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