Making A Tradeshow Work

Making A Tradeshow work for your business takes some planning. Do not waste your time or money unless you plan for success.
1. Confirm that your target market will attend the event.
2. Ask what advertising the event has done to get attendees.
3. Be visible - have a sign that stands up (at least on the table) Make sure people can see your info from the other side of the walkway.
4. Create handouts that match your target market.
5. Figure out how to attract people to your booth - candy, draw, fun activity.
6. Collect names of potential clients - draw, newsletter sign-up.
7. You need to be visible - stand up as much as possible.
8. Be ready - offer a smile and say hello to everyone. Do not sit and read the paper. Ask a question that helps you decide if they are a potential client.
9. Talk to people - engage people in conversation. Booths with visitors attract more visitors.
10. Follow-up

Whether a tradeshow is $50 for a small business owner at a local event or $5,000 for a national level; being prepared will help the success of the event.

To create your tradeshow plan, marketing pieces and / or staffing for your event, please call Cheryl Rankin, Fit For Business at 647-287-0320,

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
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