Target Your Marketing

Good afternoon -

I am working with a new client on a marketing plan. Step 1 was to identify his target market. "He said businesses". Be really specific about your target market.
Is there a geographical area?
Male vs female?
Do they know your product?
Are they looking for your product?
What size of business?
Does the business rent a store location?
Who runs the business? (the owner or a worker)
Is there a time of year that they look for your product?
What problem do they have that you can solve?
Where do your potential clients buy other products?
Where do your potential clients network?
Who else sells to your potential clients?
How else do they solve their problem? (order on-line, order by catalog, read a book, etc)
Do you potential clients know they have a problem?

As you can see - the more information that you know about your client the better. Organize this information so that you can find some opportunities for marketing and some sales strategies to attract their attention to your business.

If you need help identifying your target market, please call me at 647-287-0320 to set up a complimentary introductory session.

Cheryl
www.fitforbusiness.ca