Tradeshows

Tradeshow booths can be very expensive for a small business budget. Have you tried just attending the tradeshow? Recently I attended two tradeshows as an attendee and I made some great connections and came back with some hot leads.

Walk the tradeshow floor slowly. Say Hello to every booth worker / owner. I sugges entering every draw. If you think one booth is a possible client for you then ask them for more details about what they do. Hopefully you get a chance to introduce yourself but if you do not then end the conversation with "I would love to talk to you more about your products and maybe at that time I can tell you about mine" and hand them your business card.

Any incoming e-mails or phone calls from the vendors, I always thank them for their information and then send them mine. I have started some great business relationships this way.

Be sure to phone any of those leads within a week.

If you can not fit a tradeshow booth in your budget then squeeze in the admission price and go as an attendee.

Call me if you need some help deciding which tradeshows to attend.

Cheryl Rankin
647-287-0320
fitforbusiness@rogers.com
www.fitforbusiness.ca