Saturday, April 16, 2011

Consistent Message

Branding is the consistent message for your business marketing. Branding includes all of the details of your business from how you answer the phone to your logo to your flyers to your website and of course to your sales process. Is your message consistent? Do you have a mission statement that helps to keep your message consistent? Do you have specific themes that are consistent from one marketing piece to another? Advertising the lowest price in one flyer and then the next flyer boasting of your years of expertise - do not have consistent messages. They may have the same colours and the same logo but the messages should match as well. You may change the words a little bit but keep the message consistent so that people will remember you. To create a consistent message for your business, call Cheryl at 647-287-0320 to book a consultation. Cheryl Rankin Fit For Business 647-287-0320 info@fitforbusiness.ca www.fitforbusiness.ca

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