Do I get a booth at an event or tradeshow?
Marketing always comes back to your target market. Will your target market be attending this event.
Here are some questions that will help you choose great events for your business:
1 - will my target market be attending this event?
2 - how many people are expected to walk through the event?
3 - is there a chance that I can have Revenue from the event that is at least 10 x the booth cost?
4 - other than sales, what are the benefits of attending this event?
5 - how much manpower does this event need and do I have it or do I have to pay for it?
6 - is your business the correct size for the event? If you are a one person business and you have a booth at a national tradeshow you may look out of place; larger businesses may look out of place at evening business networking events.
7 - is the timing right for your business to have more exposure?
Cheryl Rankin
Business Consultant
Fit For Business
www.fitforbusiness.ca
647-287-0320
info@fitforbusiness.ca
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1 comment:
Awesome topic! Thanks for sharing and have a good year 2013!
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