More sales!

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Every business wants more sales - more money!


Back up a bit -- what do you need in order to get more sales?


- what is the last step before you get a sale?  Do you send a proposal / have a coffee meeting / the prospect tries on your product?


1 - identify what your prospect needs to do before they will buy from you?
2 - how many prospects do you need to get to this stage for every one sale?
If you say "every person that tries on my product - buys from me" then I would say - not enough people are trying on your product or they are making their decision before they get to this stage.
3 - how do you motivate people to get to this critical stage in your sales process?
* test drive our car and be entered to win one
* visit our store and get the autograph of a baseball player
* complete our survey and we will donate to a charity
* take a tour of our fitness facility and get one month free (no strings attached)
* try on our shoes and get a free shoe freshener
* enjoy this drink and take the glass home
* try our treadmill at this tradeshow and get a free t-shirt
* buy the large bottle of shampoo and get a free hair gel
* try our product for free
* buy this product / try it  / send in the coupon for your money back even if you like it
* have a free lunch and listen to our financial advisor's lunch and learn
4 - get more prospects in the pipeline so that more people will get to this critical step in your sales process
* make more phone calls
* send your e-newsletter on a regular basis
* attend networking meetings
* be pro-active


The bottom-line is that you need more people in the pipeline and figure out how to move them along the pipeline so you get them to that last step.


PS - do not forget to focus on your target market


To get more sales for your business - call Cheryl to schedule a one on one training session or ask to be on the notification list for the upcoming sales DVD "Shape Up Your Sales".


Cheryl Rankin
Business Consultant
Mississauga, Ontario
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca