Recession Marketing

Recession Marketing -
Marketing that is fit enough for the recession

Recession marketing is not the same as marketing in regular times. Is your marketing fit enough for the recession? Are your messages working? Are you attracting the attention of possible clients? Are they becoming clients?

Being aware of the challenges and opportunities of your business and industry will open the door for great possibilities. In a recession, clients are reluctant to enter into long term commitments. The fitness industry faces the challenge of getting clients to commut to memberships. Knowing this, a few fitness centres have adopted ‘pay as you go programs’ and are being successful at it. They have adjusted how they sell their service reacting to an opportunity that the industry created.

Your business is based on meeting the needs of your target market. What if your current target market no longer needs or wants your services. Do you close the business? If you always delivered long term personal training to people who needed your assistance to loose weight and get back into shape; you may need to adjust and do personal training for weekend athletes who think they can do it themselves.

The big thing about Recession Marketing is change or you will have no clients. Do not stop marketing or your clients will go to your competition. Adjust your marketing to keep your clients and attract new ones.

Cheryl Rankin
Fit For Business
647-287-0320
www.fitforbusiness.ca
info@fitforbusiness.ca
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