Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.
5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.
Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.
This article was posted in the BDC newsletter for March 2009. To see the complete article -
http://www.bdc.ca/en/my_project/Projects/articles/social_media.htm?cookie%5Ftest=1
To get help including networking in your marketing plan, call Cheryl at 647-287-0320.
Cheryl Rankin
Fit For Business
647-287-0320
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