Blogs, Newsletters & Email
We can communicate with potential clients and clients using a variety of online systems. Our marketing has expanded well beyond the traditional newspaper ads and posters.
E-mails - Usually emails are sent out indivdually. You should take the time to be polite and write like a business letter. Keep it short so that people will read it. Remember to tell everyone what you want them to do after they read your email.
Newsletters - you can still create and print a hardcopy (paper) version of your newsletter and distribute them to your contacts. You can also create emails that you will send a group. Be careful - you should blindcopy your group emails unless everyone has preapproved the distribution of the list. You save time by sending out the same newsletter to 25 people at a time. You do lose the ability to customize the newsletter. Be careful that it does not get too long. Really long newsletters in a regular email can be tough and bory to read.
Online newsletters - whether you use your website system to create fancy, online newsletters or a special program like Constant Contact -- you can send a more professional looking newsletter to large groups of people. It is easy to add pictures and your logo into these programs. Everyone can get their first name in the newsletter. Even though the received knows it is a group email; it is still customized with their name. You can use and track the usage of links to your website and create more traffic to your website. The best thing is that you can track which newsletter topics get people to open the newsletter and read.
Your choice of communication system depends on your budget, your target market and your time.
Call Cheryl Rankin, www.fitforbusiness.ca for help on choosing the best system. We can also do the newsletter for you if you do not have the time.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
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