Sunday, June 19, 2011

Sales and Marketing

Sales and Marketing -

Sales and marketing are too different things. Marketing is how you find your clients, get their attention and get them in the line to buy. Sales is the process that takes your client from a curious propsect to a paid client.

Sales and marketing definitely interact and work very closely together. The better you know your target market and the better you plan your marketing, the easieir the sales are.

If your target market analysis tells you that your best prospects are looking to compare prices then why not give them a price comparison chart and speed up the process. They can not and will not make a decision without the price chart so if you are the best price then hand them the chart and they should be ready to buy.

Your market analysis will also tell you things about marketing online vs traditional marketing and even how your client wants to pay for your product or service. Many people who are on their computer all day will not buy anything online so if that is the only option then they may not purchase from you.

Need help sorting out your sales and marketing so you can grow your business to the next level then call me to book a free introductory session.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

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