Thursday, August 1, 2013

Cold Calls / Phone Calls

Cold Calls / Phone Calls

Whether you are making a cold call to promote your business or a phone call, they can be extremely stressful.  Here are a few tips that can help you make them less stressful and more productive.

1 - write out a script of what you would like the conversation to look like

2 - practice your script on your own; practice it with a co-worker / friend

3 - review your goal for the phone call / what would you like the prospect to do after the call?
If you are selling something big then you probably will not get the sale through the first phone call so you are best to create a complete sales process with the cold call being one step.

4 - can you sell them on anything that is safe / maybe you get them to sign up for your newsletter or ask them to lunch --- you want them saying 'yes' to you

5 - decide in advance what information you will share on the phone - prices, product outline, references.....

6 - schedule a timeslot when you plan to make these calls

7 - make the call!

8 - record your results and make yourself some notes so you can continue to build the business relationship and learn for the next call.

To improve your cold calls and add muscle to your marketing plan, call Cheryl Rankin at Fit For Business 647-287-0320, info@fitforbusiness.ca

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