Marketing at Events

Marketing at Events

Events have a variety of ways for you to market your business
- have a booth / table
- be a sponsor
- be an attendee
- be a speaker
- provide a door-prize
- provide gifts or coupons for the bags
- be the organizer
- be a guest of someone who has an extra ticket
- have your business cards or flyers or product on someone else's table

To choose which things to do at an event
1) what is your budget?
2) who is the target market for the event?
3) how many people do they expect to attend?
4) are you ready to market? (have handouts or a draw or signage)
5) will you have exclusivity for a booth?

Sometimes the best events that you can attend have nothing to do with your business and you go as an attendee and talk to a vendor and they buy from you or connect you to someone that will.

Attendees can not market directly to other attendees or vendors at large tradeshows.  The organizers will not be happy and ask you to leave or fine you for trespassing.  You can have conversations and enter draws and mingle.

Get out and attend events - it will give you energy and give your business some exposure.

Cheryl Rankin
Fit For Business
647-287-0320