Social Media

Social Media -

Everyone is excited about having social media as a way of promoting their business.  Focusing on it as your only source for marketing will limit your options for your business.

In real life when you see a neighbour once in awhile in the winter and you wave at each other -- these moments in time help you stay connected during the cold winter when no one sees their neighbours as often as the summer.  In the summertime, we have BBQs and invite them over; stop and chat in the driveway and even invite each other over for a coffee.  Friendships are built on the longer conversations and chats but the winter waves and quick hellos, help bridge the time in between.

Social media is like the winter bridge - it helps you stay connected with people in between your real life meetings or phone calls.

It is possible to start business relationships on social media websites as well.  In this case, you are best to take the relationship even slower than in real life.  When you interact in a meeting, you can watch for reactions that will help you communicate with the person.  On the phone, we sometimes ask for clarification if we are unsure how the person is reacting.  On social media, most communication is done in slow motion -- one post out and then a reaction could be an hour later or a day later.

I wish there was statistics to guide everyone -- traditional marketing takes approximately 7 marketing touches to get someone to seriously think about buying from you.  Social media interactions need ____ touches to get someone to call you and get serious about buying your product.

So back to the basics - social media should be one part of your marketing plan.  Not your whole plan.  Do not stay hidden by your computer and try to run your business - get out and use other marketing strategies to build up your list and work on the relationships and of course close the deals.



Cheryl Rankin
Fit For Business
647-287-0320