Blogs - why bother?

Blogs are one of the very best ways to communicate with your clients, potential clients and people who might find you for the first time.

Tips for successful blogs
- try to blog regularly (at least once a month, maybe once a week or even more)
- talk about topics your clients are interested in
- highlight your products or services by using stories and examples (do sell through the blog)
- prove you are an expert by writing an article
- post pictures to show off your good work
- have some great clients post tesimonials through the comment feature
- use your blog until you can afford a web-site
- keep all messages short and sweet
- do not forget to use the catchy words / keywords in the message and post them in the labels section as well
- if you are promoting blogs as part of a marketing plan then put that in the message
- include a call to action
- include your contact information

Call Cheryl Rankin, Fit For Business to arrange for a free consultation concerning your current marketing strategies.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca

Recession Marketing

Is the recession slowing down your business?

Be sure to adjust your marketing to suit the times and the changing needs of your clients.

- consider adjusting your target market
- can you package your product /service in a new way? Personal Training for golfers is still personal training but it is packaged differently
- can people pay in a new way? Buy 3 sessions and save.
- partner up with another business owner to get the word out
- try new communication methods (linkedin, blogs, newsletters, twitter,etc)
- can you sell something new to the same clients?

To get a marketing action plan for the recession - call Cheryl today at 647-287-0320.

Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
twitter (FitForBusiness)
info@fitforbusiness.ca
647-287-0320

Social Media / Networking

Putting a new spin on networking -


Whether you offer professional services, specialized products aimed at other businesses or consumer goods, social media can give you great visibility.
Social media is the term used for communities of people interacting through a website, by posting comments, pictures, videos or audio. Integrating social media into your marketing strategy can help keep you in touch with current and potential customers, with suppliers, colleagues and other stakeholders.


5 tips for effective use of social media
1. Set clear goals and processes
2. Focus on quality over quantity
3. Think give, not take
4. Put your best foot forward
5. Be linkable - Link to other sites, and make it easy for others to link to your site.



Business networking These networking sites are designed with professionals in mind. They allow you to make connections with people you know and make new contacts
gain visibility discuss issues, such as investment techniques, with other professionals
post jobs and hire personnel find business advice.
Examples of this type of site include LinkedIn, Ryze, FastPitch, and Naymz. There are also sites that are specially tailored for small businesses, such as My Cubicle Space.


This article was posted in the BDC newsletter for March 2009. To see the complete article -

http://www.bdc.ca/en/my_project/Projects/articles/social_media.htm?cookie%5Ftest=1

To get help including networking in your marketing plan, call Cheryl at 647-287-0320.

Cheryl Rankin

Fit For Business

647-287-0320

info@fitforbusiness.ca

www.fitforbusiness.ca