Pricing -
Many business owners pick prices out of the air or just use the price that everyone charges. Pricing is a very important component of your marketing and your business.
Stop and calculate your price(s) correctly or you will lose money.
1. what are your costs to deliver the product or service?
product, shipping to get the product to you, any handouts that go with it, time to deliver, marketing directly connected to the individual sale, any packaging costs, did you include a warrantee that will cost you more time?
2. what does your competition charge for the same product?
3. is it a regular request or an urgent one?
4. who is your target market? would they pay that price?
5. what if your client decides to buy in large quantities? your bulk package has to make money as well so your individual price can not be your lowest price.
6. how is your client paying you? do you have to pay creditcard fees or bank fees?
7. when is your client paying you? when did you have to pay for the product or supplies?
To get help to calculate the price of your product or service, please call Cheryl Rankin, Fit For Business, 647-287-0320.
Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
info@fitforbusiness.ca
647-287-0320
twitter / facebook / linked in
Friday, March 18, 2011
Saturday, January 15, 2011
Marketing Plan
Most businesses owners jump into business without a business plan which is not a great idea. Even worse is the number of business owners with no marketing plan.
No clients = no business
How do you plan to get clients?
How much is a new client worth to you?
How long does it take to get a new client?
How do you find your potential clients?
How do you get the attention of potential clients?
How do your potential clients make decisions on the purchase of products and services?
How do you get clients to buy from you again?
How do you figure out what to charge clients?
If you can answer all of these questions, then you have most of your marketing plan done. Congratulations!
If you can not answer all of these questions then check out the next two Fit For Business workshops -
No Dollars Marketing Workshop (includes breakfast)
Fri. Feb 11th
9:30 - 11am
Coras, 17 Ray Lawson, Brampton
$60+tax / per person
OR
$10+tax / per person when you tell 10 people about this workshop
Use facebook, linked in, your blog, your newsletter, emails, calls or announce it at a networking event...tell 10 people and save $50.
Shape Up Your Sales Workshop
This 3 hour interactive workshop uses a marketing template for the handout and walks you through some strategies that will help you grow your business to the next level. All participants get two - one hour consultations to help you put the new info and ideas into an action plan.
Fri. Feb 25th
1 - 4pm
GPO Network Offices
Airport Rd, Mississauga
$250 plus taxes
To register call Cheryl Rankin at 647-287-0320
Fit For Business
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
facebook - Cheryl Rankin
linked in - Cheryl Rankin
twitter - FitForBusiness
Sprouter
No clients = no business
How do you plan to get clients?
How much is a new client worth to you?
How long does it take to get a new client?
How do you find your potential clients?
How do you get the attention of potential clients?
How do your potential clients make decisions on the purchase of products and services?
How do you get clients to buy from you again?
How do you figure out what to charge clients?
If you can answer all of these questions, then you have most of your marketing plan done. Congratulations!
If you can not answer all of these questions then check out the next two Fit For Business workshops -
No Dollars Marketing Workshop (includes breakfast)
Fri. Feb 11th
9:30 - 11am
Coras, 17 Ray Lawson, Brampton
$60+tax / per person
OR
$10+tax / per person when you tell 10 people about this workshop
Use facebook, linked in, your blog, your newsletter, emails, calls or announce it at a networking event...tell 10 people and save $50.
Shape Up Your Sales Workshop
This 3 hour interactive workshop uses a marketing template for the handout and walks you through some strategies that will help you grow your business to the next level. All participants get two - one hour consultations to help you put the new info and ideas into an action plan.
Fri. Feb 25th
1 - 4pm
GPO Network Offices
Airport Rd, Mississauga
$250 plus taxes
To register call Cheryl Rankin at 647-287-0320
Fit For Business
info@fitforbusiness.ca
http://www.fitforbusiness.ca/
facebook - Cheryl Rankin
linked in - Cheryl Rankin
twitter - FitForBusiness
Sprouter
Tuesday, November 30, 2010
Sales vs Marketing
Having a tough time closing sales?
Go back to your marketing. Chances are you do not know enough about your client. The more you know about your target market the easier the sale is.
If your clients never go on the computer then do not market on the computer; do not send them quotes on the computer and do not ask them to pay on the computer.
If your clients are extremely busy then do not waste their time. Respect their busy life and ask for time and make it as useful as possible. Potential fitness members love to get a free workout when they tour a new facility. They get to do their workout and test the facility without having to go to their old facility after their tour.
If your clients are ladies who buy all of their food at the local health food store then start working out some marketing opportunities with the health food store.
If your clients are brand new business owners who think they can do it themselves then include that in your marketing -- get faster results than doing it on your own.
If clients that do their own home repairs are your clients then you may do something like - get the project done on time and get back to normal. How long did your last project take?
All messages throughout your marketing and sales should reflect your client and your conversations with a prospect.
Book Fit For Business to create a marketing action plan for your business so that your sales will be easier and you will close more deals.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Go back to your marketing. Chances are you do not know enough about your client. The more you know about your target market the easier the sale is.
If your clients never go on the computer then do not market on the computer; do not send them quotes on the computer and do not ask them to pay on the computer.
If your clients are extremely busy then do not waste their time. Respect their busy life and ask for time and make it as useful as possible. Potential fitness members love to get a free workout when they tour a new facility. They get to do their workout and test the facility without having to go to their old facility after their tour.
If your clients are ladies who buy all of their food at the local health food store then start working out some marketing opportunities with the health food store.
If your clients are brand new business owners who think they can do it themselves then include that in your marketing -- get faster results than doing it on your own.
If clients that do their own home repairs are your clients then you may do something like - get the project done on time and get back to normal. How long did your last project take?
All messages throughout your marketing and sales should reflect your client and your conversations with a prospect.
Book Fit For Business to create a marketing action plan for your business so that your sales will be easier and you will close more deals.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Monday, October 25, 2010
Educational Events / Networking
Keep your eyes open for events where you will learn something that can help your business grow and you can network as well.
Last week I spoke at YMCA Markham Business Centre, so people could network and then they listened to my presentation on "Networking For Business Success".
SoHo International has a free all day workshop on Wed. Oct 27th in Toronto.
Alison Silbert, author or "Boost your Revenues by Turning People Away" is launching her book with a workshop on internet marketing. www.idealvisitor.com.
Need more ideas on where to network
- call me
- check out www.thenetworker.ca
- check out www.biznetworknews.com
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
Last week I spoke at YMCA Markham Business Centre, so people could network and then they listened to my presentation on "Networking For Business Success".
SoHo International has a free all day workshop on Wed. Oct 27th in Toronto.
Alison Silbert, author or "Boost your Revenues by Turning People Away" is launching her book with a workshop on internet marketing. www.idealvisitor.com.
Need more ideas on where to network
- call me
- check out www.thenetworker.ca
- check out www.biznetworknews.com
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
Thursday, October 14, 2010
Boosting Cashflow
Boosting Cashflow
Cashflow is a serious issue for business owners.
When money is tight you really need to be super careful about all purchases.
1. avoid any long term commitments - do not sign up for 1 year of advertising; buy 1 month
2. start with urgent purchases
3. write down all upcoming purchases so you can put them in the correct order for payment
4. pay bills ontime when possible - save the interest; build up good rappore so if you need an extension some day they will trust you.
5. talk to the people you owe money so they know what is going on
6. collect outstanding payments
7. be sure all bills are sent
8. go get more clients
Do not stop marketing - if you have no money then market with no money.
1. phone old clients; current clients and potential clients
2. send individual emails
3. set up some joint ventures
4. use commission sales people
5. go door knocking - old-fashioned but it works well
If you have no cash in your business then how does your business function? How do you buy food for your home? Get your cashflow more predictable and under control.
Call for a free introduction to business consulting and let's see how we can fix your cashflow problem today.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Cashflow is a serious issue for business owners.
When money is tight you really need to be super careful about all purchases.
1. avoid any long term commitments - do not sign up for 1 year of advertising; buy 1 month
2. start with urgent purchases
3. write down all upcoming purchases so you can put them in the correct order for payment
4. pay bills ontime when possible - save the interest; build up good rappore so if you need an extension some day they will trust you.
5. talk to the people you owe money so they know what is going on
6. collect outstanding payments
7. be sure all bills are sent
8. go get more clients
Do not stop marketing - if you have no money then market with no money.
1. phone old clients; current clients and potential clients
2. send individual emails
3. set up some joint ventures
4. use commission sales people
5. go door knocking - old-fashioned but it works well
If you have no cash in your business then how does your business function? How do you buy food for your home? Get your cashflow more predictable and under control.
Call for a free introduction to business consulting and let's see how we can fix your cashflow problem today.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Friday, October 1, 2010
Blogs, Newsletters & Email
Blogs, Newsletters & Email
We can communicate with potential clients and clients using a variety of online systems. Our marketing has expanded well beyond the traditional newspaper ads and posters.
E-mails - Usually emails are sent out indivdually. You should take the time to be polite and write like a business letter. Keep it short so that people will read it. Remember to tell everyone what you want them to do after they read your email.
Newsletters - you can still create and print a hardcopy (paper) version of your newsletter and distribute them to your contacts. You can also create emails that you will send a group. Be careful - you should blindcopy your group emails unless everyone has preapproved the distribution of the list. You save time by sending out the same newsletter to 25 people at a time. You do lose the ability to customize the newsletter. Be careful that it does not get too long. Really long newsletters in a regular email can be tough and bory to read.
Online newsletters - whether you use your website system to create fancy, online newsletters or a special program like Constant Contact -- you can send a more professional looking newsletter to large groups of people. It is easy to add pictures and your logo into these programs. Everyone can get their first name in the newsletter. Even though the received knows it is a group email; it is still customized with their name. You can use and track the usage of links to your website and create more traffic to your website. The best thing is that you can track which newsletter topics get people to open the newsletter and read.
Your choice of communication system depends on your budget, your target market and your time.
Call Cheryl Rankin, www.fitforbusiness.ca for help on choosing the best system. We can also do the newsletter for you if you do not have the time.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
We can communicate with potential clients and clients using a variety of online systems. Our marketing has expanded well beyond the traditional newspaper ads and posters.
E-mails - Usually emails are sent out indivdually. You should take the time to be polite and write like a business letter. Keep it short so that people will read it. Remember to tell everyone what you want them to do after they read your email.
Newsletters - you can still create and print a hardcopy (paper) version of your newsletter and distribute them to your contacts. You can also create emails that you will send a group. Be careful - you should blindcopy your group emails unless everyone has preapproved the distribution of the list. You save time by sending out the same newsletter to 25 people at a time. You do lose the ability to customize the newsletter. Be careful that it does not get too long. Really long newsletters in a regular email can be tough and bory to read.
Online newsletters - whether you use your website system to create fancy, online newsletters or a special program like Constant Contact -- you can send a more professional looking newsletter to large groups of people. It is easy to add pictures and your logo into these programs. Everyone can get their first name in the newsletter. Even though the received knows it is a group email; it is still customized with their name. You can use and track the usage of links to your website and create more traffic to your website. The best thing is that you can track which newsletter topics get people to open the newsletter and read.
Your choice of communication system depends on your budget, your target market and your time.
Call Cheryl Rankin, www.fitforbusiness.ca for help on choosing the best system. We can also do the newsletter for you if you do not have the time.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Wednesday, September 1, 2010
Sales Training - Mississauga
Sales Training
Have you ever been surprised when a potential client said "no" to your services?
The most popular reason that people say "no" to services are that they do not understand the value for the money. They say it is too expensive or they picked someone less expensive.
- do they understand the value of your service?
- do they know that your service will solve your problem?
- do they understand why you are better than your competition?
- do they know what and how you will deliver your service?
Make a better connection with your potential clients and get more sales for your small business. Sign up today for Fit For Business' "Shape Up Your Sales" sales training workshop in Mississauga.
Check the website for details for the September and October dates.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Have you ever been surprised when a potential client said "no" to your services?
The most popular reason that people say "no" to services are that they do not understand the value for the money. They say it is too expensive or they picked someone less expensive.
- do they understand the value of your service?
- do they know that your service will solve your problem?
- do they understand why you are better than your competition?
- do they know what and how you will deliver your service?
Make a better connection with your potential clients and get more sales for your small business. Sign up today for Fit For Business' "Shape Up Your Sales" sales training workshop in Mississauga.
Check the website for details for the September and October dates.
Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
www.fitforbusiness.ca
Subscribe to:
Posts (Atom)
