Targeting your Marketing

Targeting Your Marketing

All marketing workshops and books talk about target markets. They are important because the more you know about them - the more money you save, the faster you get clients and the easier it is to get clients.

If you are selling make-up and I sen you to one networking meeting:
a) 100 ladies - you might have a chance of getting the attention of half of the people
b) 100 men - you might have a chance of getting the attention of 1 or 2 of the people
c) 50 women / 50 men - you might have a chance of getting the attention of 26 people

Which event would you go to if you were only allowed to attend one? The event that has 100 ladies would be your best option for your time, money and effort.

You can target your marketing even more than that. I challenge you to list 20 details about your target market.
- geographical area
- male / female
- age
- size of business
- are they busy? are they slow?
- are they searching for your services or have no idea you exist?

Once you have 20 ideas then stop and read them outloud. Usually a great marketing idea will jump off the page at you. Try this and send me an e-mail with your new / revised idea that jumps off the page.

Having trouble coming up with a list of 20 - book a coffee session and let's do it together.

Cheryl Rankin
Fit For Business
647-287-0320
info@fitforbusiness.ca
***sales workshops on April 27th and May 11th