Tuesday, September 18, 2012

Social media - waste of time for marketing?


Social Media Marketing is a waste of time!

Social media can be a huge time out of your day and it could be just a big waste of your efforts. 

Based on my observations and marketing experience - many business owners make the following mistakes -

1 - way too many personal updates that your clients do not want to know
2 - over sell - just posting advertisements and messages to buy from you
3 - post the same thing in every spot that they can so people who happen to follow them in multiple spots or are in some of the same groups get the same email 3 or 4 times in a row.
4 - always posting at the same time of day so the exact same people see your message
5 - posting topics that have nothing to do with your business or your target market -- just posting because they are neat quotes or pictures.
6 - using industry jargon that none of your target market understands
7 - no contact info in the profile so that people can easily contact you if they want to buy from you
8 - only spending time and effort online and not marketing anywhere else
9 - target market is never online and all messages are worded specifically for them
10 - trying to run the company from behind your computer

If you would like to ensure that your time and effort on social media is not a waste but a productive and useful piece of your marketing then contact Cheryl Rankin at 647-287-0320 to arrange for a consultation.

1 hour business consultation - $100 plus tax

1 hour  social media / phone consultation - $50 plus tax

Cheryl Rankin
Fit For Business
www.fitforbusiness.ca
647-287-0320
info@fitforbusiness.ca

 

 

No comments: